Emils is Head of Digital Growth at Lokalise. He enjoys developing growth marketing strategies that deliver results, reading books, getting better at surfing and Italian food.
International expansion is a smart business move for companies looking to increase their market share and grow. But with globalization, as you extend your operations beyond your domestic market into foreign countries, you’ll face numerous challenges. You might need to open new offices, launch localized products or services adjusted to target markets, form partnerships, and more.
What if your translations updated the moment your code changed? Continuous localization is a DevOps-aligned workflow where translation is integrated into the software development lifecycle (SDLC). Unlike traditional waterfall methods, it automates the synchronization between code repositories and translation platforms, so global content updates in real time as new code is pushed to production. This removes translation latency, keeps context intact, and ensures every market sees th
Behind the scenes of localization with one of Europe’s leading digital health providers
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Localization workflow for your web and mobile apps, games and digital content.
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