I'm Sahil, CPO at Lokalise. My job is to make sure the product we build actually solves the right problems, at the right scale, without losing the clarity that makes a product good to use in the first place.
I've been working in product for over a decade, leading global product, design, and analytics teams across consumer and B2B SaaS. Before Lokalise, I was CPO at Hotjar, where I led product strategy for one of the most widely used behavior analytics tools in the world. I've also held senior product and business roles at Toptal and HelloFresh, which gave me experience on both sides of growth: product-led and market-led.
What draws me to localization is the same thing that draws me to product strategy generally: it's a discipline where the details matter enormously and the business impact is often underestimated. Getting a product to work well across languages and markets isn't a translation problem; it's a product problem. That's what makes Lokalise interesting to me.
I'm based in Berlin. Outside of work, I'm a mentor on MentorCruise, where I work with product managers and leaders on strategy, stakeholder management, and career growth.

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