Stefanos Bournias, Author at Lokalise Blog

Stefanos Bournias

Content Marketing Writer

Stefanos is a Content Marketing Writer at Lokalise. With a background in public management, he's had a somewhat unconventional path to finding a career in B2B tech. His interests include running, reading, writing, cooking, traveling, emerging technologies, and business.

Localization

We analyzed the best 5 examples of multilingual websites

We list great websites that got localization right, they followed the best practices and got great results.Take inspo from these great examples.

Updated on January 27, 2025

Stefanos Bournias

Global go to market strategy: how to build a scalable GTM plan

Going global needs a plan – with localization a key part. Here’s a global go-to-market framework, complete with GTM examples.

Updated on September 10, 2024

Stefanos Bournias

Marketing content localization graphic illustration

How to get marketing translations right (according to experts)

If you’ve ever wondered why your marketing campaigns don’t seem to land the same way across borders, you’re not alone. Many brands face the challenge of growing internationally, only to…

Updated on October 23, 2024

Stefanos Bournias

Localization

How accurate is Google Translate? Google Translate vs DeepL

GT is darn clever. And we must admit, it’s a lot faster than us humans. Here’s when and why you should consider it as an addition to your translation team.

Updated on July 9, 2024

Stefanos Bournias

How localization drives growth for fintech firms

In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.

Updated on August 27, 2024

Stefanos Bournias

Growth that starts at the design stage

In Growth Heroes #4, we learn how Withings, DBS, and Kinto accelerate growth by starting localization at the design stage.

Updated on August 29, 2024

Stefanos Bournias

Lokalise illustration of growth heroes for SaaS companies

How localization accelerates growth at three industry-leading tech companies

In Growth Heroes #3, we learn how Revolut, Lumapps, and Ding accelerate growth with localization using agile, scalable systems.

Updated on July 9, 2024

Stefanos Bournias

Lokalise diagram of three steps to building market expansion strategies

3 steps to a bulletproof market expansion strategy

Market expansion opens up exciting opportunities, but it’s also a challenge. Like with every transnational strategy, to succeed, you need a solid plan that cuts down on risks and drives…

Updated on October 16, 2024

Stefanos Bournias