Market Entry Strategies: How to Enter a New Market
Many businesses underestimate the complexity of entering a new market — only to later realize that enthusiasm alone doesn’t translate to success. That’s why you need a foolproof market entry strategy. This strategy gives structure to your efforts with clear goals, relevant metrics, well-planned workflows, and timelines. Whether you're launching in one country or many, a solid new market entry strategy is your best chance at building long-term growth. In thi
Updated on May 6, 2025·Ross Weldon Translation services: a comprehensive overview
A good translation understanding what is translation and its true impact, will drive your business growth, allowing you to promote your products, provide customer service, and tap into completely new markets. A poor translation, on the other hand, will delay international product launches, damage your brand reputation and increase the risk of
Updated on August 29, 2024·Agnese Kalnina What is back translation? Method explained with examples
Back translation, also known as reverse translation, is when content gets translated back to its original language and then compared to the source text. This is a key localization quality control technique and plays a vital role in software internationalization. With back translation, you can easily spot discrepancies and evaluate translation accuracy. Let’s
Updated on September 19, 2024·Valentyna Kozlova Software internationalization: how to expand globally
Software internationalization opens doors to new markets and gives your users a product that “speaks their language”—both literally and figuratively. Imagine you’ve built this great app or software, and people all over the world want to use it. Exciting, isn’t it? To achieve global success, you’d need to make sure that your product feels natural and intuitive for users from Tokyo
Updated on September 20, 2024·Ilya Krukowski The magic of Figma: use cases you wouldn’t expect
After raising $14 million in Series A financing, Dylan Field, Co-founder and CEO of Figma, said something that hit close to home: “Design is undergoing a monumental shift — going from when design was at the very end of the product cycle where people would just make things prettier to now where it runs through the entire
Updated on December 17, 2025·Mia Comic “Success at Pleo was built on going the extra mile”: discussing localization with Neil Brennan
One fintech product, 15,000+ happy companies. That’s Pleo, a go-to business spending solution for forward-thinking teams. Pleo was co-founded by fintech veterans Jeppe Rindom and Niccolo Perra in Copenhagen, in 2015. Given their previous experience at Tradeshift, they were both well aware of the pain of expense management and decided to do something a
Updated on September 16, 2022·Mia Comic “The world is shifting to Asia”: discussing the APAC region with Yuka Nakasone
We have become used to thinking that the West dominates the global economy. It’s imprinted in our collective perception of the world. But the tides are turning. With the growing population in Asia, the U.S. will not be a leading economic force for much longer. And, as the authors of the book “Factfulness” point out, the West is not fully aware o
Updated on August 27, 2024·Mia Comic What it’s like regularly handling 25 languages at Depositphotos
Most people are aware of the scale of Depositphotos. Descriptions are often accompanied by the fact that it’s one of the biggest international stock photo and content libraries in the world. It has a growing library of 190 million files, clients in 192 countries, hundreds of thousands of contributors, and the list goes on. What few people know is that to make t
Updated on July 9, 2024·Tetiana Rublova 
