Even though most people think of translators whenever somebody mentions localization, designers play an important role in the localization process, too. Using translation keys can help designers ensure that visual elements align with the localized text. Colors, symbols, and the overall visual aesthetics and functionality of the design, must be adapted to each market separa
Robust localization workflows include rigorous quality assurance testing (QA). If you plan to scale your business for multiple markets by localizing your product, support documentation, website copy, blog posts, and other content, you’ll need to ensure that translations meet t
If you’re looking to launch your game internationally and engage players around the globe, you have to make the right language and cultural adjustments. That’s what game localization is all about. Game localization can get quite complex. The development team, project managers, producers, linguists, translators, editors, UX experts – all of them need to work together to properly localize a game. It truly takes a village. Incorporating
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —
Workflow automation is all about using software to handle repetitive tasks for you, so you can focus on the work that truly matters. In the context of localization management, think of it as your behind-the-scenes assistant that ensures everything runs smoothly and helps your employees make the most of their workday. For example, your team might be juggling multiple projects, updat
The localization industry is growing each year, with no signs of slowing down. Your business likely has its own localization needs. But are you truly ready to scale your business internationally? Once you determine your localization strategy, you need to execute on the localization projects themselves.
Social feeds are crowded, inboxes are full, and ads are everywhere you look. Your audience is short on attention and surrounded by distractions. How do you cut through these layers of noise and clutter to make your voice heard? With a tone of voice that sounds distinctively yours. A strong, consistent tone of voice builds trust, creates emotional resonance, and helps people recognize your brand instantly, no matter where they find you. Without it, your mes
Have you ever tried to translate an Excel file only to end up with a mess of broken formulas, messy formatting, and mismatched translations? If you’re here searching for ways to translate .xls files, you’re likely facing similar headaches, especially when dealing with localized time formats that vary by region and can easily break consistency if not handled correctly. Whether you’re
Localization workflow for your web and mobile apps, games and digital content.
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