Shoppers from around the world are visiting your ecommerce store. But when a customer in France has a question about sizing, they're met with a reply in English they can barely understand. Their excitement quickly turns to frustration and they abandon their cart. This is the cost of not offering multilingual customer support. As a business owner, nothing stings more than watching a potential sale slip away simply because of a
There are numerous benefits of localization. But you still have to determine the impact of localization to your business to get the project approval from the various stakeholders. In this article, we'll cover how to estimate and measure the Return on Investment (ROI) of a localization project and how eff
Whether you are experienced in localization or not, some terms may still raise a question. With so many important acronyms, abbreviations, and phrases in the world of localization and localization management, we decided to compile a comprehensive glossary of translation and localization terms. Read on to learn more about the most common terminology related to localization and trans
So, you think your business is ready for international growth. The product looks great, the website is up and running. Beautiful visuals and witty copy in English that will grab everyone's attention no matter which corner of the world they reside in. And what else would you need, since English is the lingua franca of the business world, spoken by 1.5 billion, or
In the world of software development, localization used to be an afterthought. Product teams would focus on the design and development of the product, and only when the product was complete would they consider localization. Software development doesn’t work that way anymore. Companies have gone from annual and biannual releases to weekly and even daily releases. This has raised the need for agile
The first 2 months of 2019 are bringing you quite a number of novelties and improvements. Most of the below was triggered by requests with the most votes on https://vote.lokalise.com. You know what to do.
You’ve got your eye on new markets, but the thought of translating all your content, managing different languages, and keeping your brand voice consistent feels kind of daunting. This is where effective localization management comes in, helping you organize, streamline, and scale your efforts from the start. You know you need help, but you're not quite sure how to find a partner yo
In one of our previous articles we were talking about the process of internationalizing Rails applications. That article explained all I18n basics, but it was revolving around placing all translations inside YAML files. There is nothing wrong about this approach, but unfortunately it does not always work.
Localization workflow for your web and mobile apps, games and digital content.
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