Lokalise articles - Page 44

Why marketing content needs a transcreation approach

Taking your marketing campaign global is not easy. You’ll want to leverage all the time, effort and budget you’ve already put into your campaigns. Plus, you need to ensure your campaign maintains its impact and resonates with the local audience whe

Game localization: What it is, why it matters, and how Lokalise can make it simple

If you’re looking to launch your game internationally and engage players around the globe, you have to make the right language and cultural adjustments. That’s what game localization is all about. Game localization can get quite complex. The development team, project managers, producers, linguists, translators, editors, UX experts – all of them need to work together to properly localize a game. It truly takes a village. Incorporating

A first look at Lokalise’s security measures, certifications, and practices

I18n and l10n: List of developer tutorials

Getting started with i18n (internationalization) and l10n (localization) can be quite complex, especially if you have never implemented these concepts before. Many developers find themselves asking: how do I add internationalization support to my application? The short answer is: it depends. Nowadays, there are lots of programming languages and frameworks with their own specifics and caveats. Therefore, the <

How to start working on a global marketing strategy

Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —

New in November: Bitbucket Enterprise, ISO 27001, Figma improvements, and more ????

For some, November is the month for growing a moustache to raise awareness about an important cause. For others, it’s all about impatiently waiting for the holiday season. For us at Lokalise, it’s been a mix of both, but also quite busy; especially in terms of the product and infosec. We introduced new integrations, further improved some existing ones (happens all the time), added ISO 27001 and 27017 certifications to the SOC 2 Type 2 we already had, and much more. Still, it will

What is workflow automation (and why you need it)

Workflow automation is all about using software to handle repetitive tasks for you, so you can focus on the work that truly matters. In the context of localization management, think of it as your behind-the-scenes assistant that ensures everything runs smoothly and helps your employees make the most of their workday. For example, your team might be juggling multiple projects, updat

EmberJS i18n: ember-intl beginners tutorial

In this article, you will learn how to implement EmberJS i18n (internationalization) into your application. Internationalization is a part of an application's development strategy to facilitate normalizing the app for a different region or culture, including the language. In the world of coding, internationalization is often referred to as i18n simply because of the term's 20-chara