What is Culturalization (And How to Get Started)
Brands can no longer rinse and repeat the same campaigns across different markets. A campaign that goes viral in Paris could alienate or confuse customers in Jakarta. You have to go the extra mileâbeyond translations and currency conversionsâto become culturally relevant and bond with the local audience. Thatâs where culturalization comes in. Culturalization shapes your brand through the lens of cultural signals and experiences in a local market. It makes your br
Updated on June 20, 2025·Shreelekha Singh 8 Reasons Why Website Localization is Important (+ Examples)
Imagine walking into a store and asking a salesperson for help. But they start talking in a language you donât understand. You cluelessly try to gesture with your hands, speak slowly in English, and pray that they somehow understand you. But nothing works, and you walk out of the store disappointed. Thatâs a lot like what your potential customers feel when your business website isnât localized for their market. Theyâre confused and frustrated, ultima
Updated on September 2, 2025·Shreelekha Singh Discover 15 different types of localization (with examples)
So youâre ready to go global. Or maybe you already are global, but somethingâs not quite clicking with your audience. It might be the words, the layout of your app, the tone of your emails⊠or all of it. Thatâs where different types of localization come in. Each one solves a different problem and requires a unique approach. Localizing a website? Not the same as adapting a mobile app. Translating a user manual? Different again. This guide breaks down the key types of localiza
Updated on June 20, 2025·Mia Comic What is an SRT file? Subtitle format explained
An SRT file is a plain text file used to add subtitles to videos. Itâs one of the simplest and most common formats out there. If youâve ever turned on captions on a YouTube video, thereâs a good chance it was using an SRT file behind the scenes. People use SRT files for all kinds of things: social media clips, online courses, interviews, films, you name it. Theyâre easy to make, easy to edit, and they work pretty much everywhere without hassle. In this post, weâll
Updated on June 19, 2025·Ilya Krukowski Boost Your Global Brand with Multimedia Localization
You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there is a high chance that some of these experiences were not initially created in your first language. This called is multimedia localization. It is all around us, and it is essential for businesses to make their voices heard worldwide. In this article, you will discover what multimedia localization is, why it matters, how
Updated on June 19, 2025·Lucie Genot Machine Translation for Your Business: Benefits and Best Practices
Translation is a pivotal action in the globalization strategy for your business. By making your product available in different languages, you potentially reach new audiences that help grow your visibility and your revenue. Machine translation is a popular term, but many questions are often asked around this topic: What is the extent of automatic translation? What is the advantage of machine translation? This article aims to give you all the information you need about machine
Updated on June 19, 2025·Lucie Genot The real-world applications of machine translation
Machine translation (MT) is currently being employed in areas like customer support, e-commerce, healthcare, education, government resources, instruction manuals and social media in order to enable multilingual communication in a cost-effective way. While itâs been around for decades, itâs only in recent years that individuals and organizations have started relying on it for their everyday needs. So much so that, according to
Updated on June 16, 2025·Ambra Santoro On the front row at Malmö: 6 trends reshaping localization at LocWorld53
We kicked off LocWorld53 with our first-ever LocWalk, and what an incredible experience it was. A brisk morning walk through the charming streets of Malmö and plenty of conversations withâŠ
Updated on June 16, 2025·Brittany Wolfe 
