Imagine your tech, marketing, and support team working in sync. All are on the same page and on track to launch a new product or feature in multiple markets. It…
Welcome to our gettext tutorial, crafted for developers who are new to the world of software internationalization. This guide will introduce you to gettext, a popular tool that enables your…
Going global means adapting your content, marketing, and products to the local markets you’re targeting — and, more specifically, their language and culture. However, hiring translators can be costly and…
In this article, we’ll explore different types of character encoding used in the world of information technology. We’ll delve into why these approaches to encoding are crucial, explain how they…
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few…
Product teams need to think like marketers to amplify product growth and adoption through key product promotion strategies within the product itself. Every interaction should serve as a subtle nudge…
If you come across content that’s not in your language, chances are you won’t even click to open it or continue reading. 65% of individuals prefer content in their language,…