Your brand’s tone of voice is essentially a way for your brand to communicate its personality. The way you communicate your brand must be consistent across all of your brand…
November 10, 2020
If you’re looking to expand your business for an international audience, you probably already know there are two ways to grow: paid channels and organic channels. One of the most…
November 4, 2020
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…
November 4, 2020
Productivity is not just about doing more in less time. It’s also about having enough bandwidth to focus on the things that truly matter. Automating as much as possible will…
October 29, 2020
Spreadsheets for translation management: the dinosaur that somehow got missed by the asteroid and now refuses to die. Yet many companies in the process of localizing their content and digital…
October 28, 2020
A while back we looked into how the vastly popular Django framework for Python supports internationalization. But, if you are here, you surely must have needed a deeper dive into…
October 22, 2020
In the previous part of this series we learned the basics of creating a Ruby gem. We created an initial directory structure, defined a gemspec, installed dependencies, and started to…
October 21, 2020
The world is more global than ever thanks to the Internet. People across the world expect content to appear in their native language, whether Swedish, Spanish, Chinese, Japanese, Hungarian, and…
October 8, 2020
