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Marta Puerto

Hi, I’m Marta, Senior Product Marketing Manager at Lokalise with 8+ years of experience across SaaS, product marketing, and global communication. I work on product launches, customer storytelling, AI localization initiatives, and go-to-market strategies that help companies connect with international audiences.

I’m especially interested in the intersection of AI, localization, and multilingual product experiences, and I regularly contribute to content and conversations around global growth and modern localization workflows. I’ve also hosted webinars and educational sessions on topics including AI translation, localization strategy, and scaling multilingual content for international teams.

I enjoy exploring creative approaches to storytelling and personal branding in tech — including a viral LinkedIn video campaign that turned my job search into a movie trailer-style product marketing launch.

I studied at Universitat de Barcelona and have worked with international teams throughout my career in tech, combining strategic communication with a strong customer and product focus.

Latest posts by Marta Puerto:

london horizontal

Localization ROI: how to build the business case

How to build the business case that turns localization from a line item into your highest-return growth lever. Your board wants growth from global markets. Your competitors are already there. And your localization team has the tools to deliver. So why is localization still stuck in the "cost center" conversation? It's a familiar tension. The data overwhelmingly shows that localization drives revenue — through discoverability, conversion, and loyalty. Yet in too many organization

May 22, 2026·Marta Puerto