Translation project management doesn’t have to be hard
Translation project management can get messy. Think tight schedules, shifting priorities, and endless back-and-forth between teams. One missed update or inconsistent term can derail everything. Plus, as a translation project manager, you’ll deal with a lot of dependencies and miscommunications—making it crucial to have a solid grasp of what is translation to ensure clarity and consistency thr
Updated on March 19, 2025·Mia Comic Standardization vs localization: What’s the best strategy?
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Updated on August 28, 2024·Rachel Wolff Long-form content localization 101: Making your content mix work at scale
Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form
Updated on August 27, 2024·Rachel Wolff Shopify multi-language guide: How to translate your store
Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products. But why stop there? Emulate the big brands and create a multi-language Shopify store instead. According to Shopify, brands see an average 13% increase in conversion rates when translating stores into different languages. Effective
Updated on September 20, 2024·Mia Comic The 8 best CAT tools you should consider for your localization team
Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom
Updated on September 2, 2024·Rachel Wolff 10 Best Task Management Software Solutions For Your Company
Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.
Updated on August 23, 2024·Rachel Wolff Mobile content management system: what is it and why is it important
With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out in today’s market, you need to deliver consis
Updated on June 13, 2025·Rachel Wolff Automatic translation: how to make the most of it
Have you ever wondered how apps like Google Translate work so fast? That’s the power of automatic translations. These translation tools are powered by technology that turns text from one language into another in seconds. The main benefit of automatic translations reflects in speed and convenience. Whether you’re traveling, chatting with someone who speaks another language, or looking to quickly translate your website, it’s instant and easy. Plus, the tools are either f
Updated on January 26, 2025·Rachel Wolff