This pillar covers the essential operational and linguistic foundations required for high-quality global content. Articles focus on Translation Management System (TMS) utilization, Linguistic Quality Assurance (LQA), vendor management, and team collaboration. Learn how to optimize your project management flow, maintain terminology standards across teams, and reduce costly rework cycles. This is the resource for Localization Managers and Project Managers.
Marketing managers expanding globally have to figure out whether to standardize their branding or localize it. If you maintain uniform branding, some of your messaging might not resonate with audiences in different countries. But if you modify it to fit different markets and cultures, you risk diluting your brand to the point where it’s no longer recognizable. Effective localization ma
Over half of the internet consists of English-language content despite English speakers making up less than 20% of the world’s population. The other 80%+ crave content, like blog posts and videos, in their native language. This situation presents an opportunity for content marketers to satisfy global market needs while attracting new customers and establishing their brand internationally with localized long-form content. In this article, we’ll explore long-form
Do you want to expand your store’s reach and sell internationally? You could offer international shipping to customers and let anyone from almost anywhere in the world buy your products. But why stop there? Emulate the big brands and create a multi-language Shopify store instead. According to Shopify, brands see an average 13% increase in conversion rates when translating stores into different languages. Effective
Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom
Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.
With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out in today’s market, you need to deliver consis
Have you ever wondered how apps like Google Translate work so fast? That’s the power of automatic translations. These translation tools are powered by technology that turns text from one language into another in seconds. The main benefit of automatic translations reflects in speed and convenience. Whether you’re traveling, chatting with someone who speaks another language, or looking to quickly translate your website, it’s instant and easy. Plus, the tools are either f
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled and unimpressed — browses your website for a few seconds before closing the tab. Another sale that slipped away from your hands. The culprit? Lack of content localization. Localized content means you speak your buyers’ language — whether that’s Chinese, Russian, Spanish, or something
Behind the scenes of localization with one of Europe’s leading digital health providers
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