How to translate languages in Python with Google Translate and DeepL (plus more)
In this tutorial, you will learn how to perform Python translation of nearly any type of text. I'll show you how to work with the Google Translate and DeepL engines using Python, how to detect the language of your texts, and how to automate language translation using a dedicated TMS. We are g
Updated on August 29, 2024·Ilya Krukowski Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias How to choose the best machine translation software for your company
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know which one is the right fit for your business? Whether you’re translating marketing campaigns, technical documents, or customer support materials, the stakes are high. Your brand’s voice and accuracy depend on it. This guide breaks down everything you need to cons
Updated on November 27, 2024·Alexander Pereverzevs How to Leverage Fintech Localization for Building Trust Across Markets
Your fintech platform is likely hitting the wall when crossing borders. Why? Because of the four horsemen of the fintech world: language barriers, cultural gaps, compliance issues, and mismatched payment methods. Users lose trust when interfaces feel foreign, payment methods aren’t compatible, and security issues create friction. That’s why you need fintech localization to gain people’s confidence in new markets and become a credible financ
Updated on March 26, 2025·Stefanos Bournias Globalization vs. Localization: What's the Difference?
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global, or should I tailor the approach to individual markets? The thing is, it’s not really an either/or situation. It’s about knowing when to think globally and when to adapt locally. An
Updated on October 16, 2024·Ross Weldon What is Localization (also known as l10n)?
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to fit.
Updated on September 10, 2024·Ross Weldon How localization accelerates growth at three industry-leading tech companies
The world’s top 10 SaaS companies localize their platforms into 17 different languages on average. Companies that invest in new languages grow. And companies that grow invest in new languages: Businesses that use localization services earn
Updated on July 9, 2024·Stefanos Bournias How three ambitious companies are growing their business, while keeping their developers happy
Ask any product manager or CTO at a fast-growing tech company and they’ll tell you exactly how important their developers are to their company’s success. Yet in today’s ultra-competitive employer market, attracting the right DevOps talent is no easy task. And once you’ve got a gifted developer on board, you want to do everything you can to keep them happy, so they keep growing alongside your company and its products. That’s why some of the most ambitious scale-ups around are now selecti
Updated on September 29, 2023·Ross Weldon