Brand Tone of Voice: Guide with Real Examples
Social feeds are crowded, inboxes are full, and ads are everywhere you look. Your audience is short on attention and surrounded by distractions. How do you cut through these layers of noise and clutter to make your voice heard? With a tone of voice that sounds distinctively yours. A strong, consistent tone of voice builds trust, creates emotional resonance, and helps people recognize your brand instantly, no matter where they find you. Without it, your mes
Updated on May 26, 2025·Demetrius Williams New in October: Automations, a new bulk action, and more
Productivity is not just about doing more in less time. It’s also about having enough bandwidth to focus on the things that truly matter. Automating as much as possible will free up a lot of your time, and that’s where Lokalise excels. With some very exciting features coming in November, we would like to announce the following features and updates today. Automations
Updated on September 29, 2023·Alexander Pereverzevs Step-by-step guide: How to translate Excel files
Have you ever tried to translate an Excel file only to end up with a mess of broken formulas, messy formatting, and mismatched translations? If you’re here searching for ways to translate .xls files, you’re likely facing similar headaches, especially when dealing with localized time formats that vary by region and can easily break consistency if not handled correctly. Whether you’re
Updated on December 12, 2024·Mia Comic Advanced Django internationalization
Previously, we explored the basics of how the Django framework supports internationalization. Now, it’s time to take a deeper dive into advanced Django internationalization. In this guide, we’ll cover practical techniques such as pluralization, context-aware translations, dynamic language switching, localizing dates and times, and handling RTL languages like Hebrew. By masterin
Updated on December 16, 2024·Ilya Krukowski How to test ruby gem: step by step tutorial with rspec example
In the previous part of this series we learned the basics of creating a Ruby i18n We created an initial directory structure, defined a gemspec, installed dependencies, and started to write the actual code. Today, we are going to continue creating the Ruby gem and, specifically, we will take care of the testing suite essential for
Updated on November 9, 2022·Ilya Krukowski How to create a Ruby Gem: The basics explained with examples
In this series of tutorials, we will discuss all aspects of how to create a Ruby gem (gem is just a fancy word for "library" or "plugin"). In this section we will make the initial preparations, create the project structure, define the gemspec, and proceed to writing the actual gem example. This gem will play a crucial role in software internationalization by facilitating seamless i
Updated on October 2, 2024·Ilya Krukowski October: Intercom Articles, GitHub Enterprise integration, and more ????
Feels like summer (and winter for the Southern Hemisphere) flew by in a flash, right? Same here. Nevertheless, the new season brings new features and updates from Lokalise. Let’s take a deep dive into each one: Intercom Articles integration ????GitHub Enterprise integration ????????New workflow updates for Figma integration????Automatic MT
Updated on September 16, 2022·Alexander Pereverzevs Everything you need to know about translation memory software
The secret weapon for any professional translator? Translation memory software. What is translation memory, exactly? It’s become vital for translation and localization teams, and for good reasons. Translation memory software helps you to: Speed up the translation processEnsure consistent and high-quality translations across multiple projectsEasily determine the number of words translated in a giv
Updated on August 19, 2024·Gita Timofejeva 
