Software internationalization opens doors to new markets and gives your users a product that “speaks their language”—both literally and figuratively. Imagine you’ve built this great app or software, and people all over the world want to use it. Exciting, isn’t it? To achieve global success, you’d need to make sure that your product feels natural and intuitive for users from Tokyo
Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but in reality the term encompasses all “not too long” texts writers and/or designers create for a digital product. When using our favorite fitness app or ordering our food online, we hardly ever think about how every single instruction, info bit, tooltip, input field label or eve
What do the most successful fintech companies have in common? They align localization to wider business goals.They have C-level decision makers who understand the value of localization when it comes to international growth. When localization is a prior
Each market needs its own subject matter expert, native translator, and quality reviewer. You’ll also need someone to manage everything, this is where localization management comes in, along with a designer or two, developers, and more. 1. Centralized localization team A centralized localization team is located entirely in-house, within a single department. All team members
Robust localization workflows include rigorous quality assurance testing (QA). If you plan to scale your business for multiple markets by localizing your product, support documentation, website copy, blog posts, and other content, you’ll need to ensure that translations meet t
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —
The secret weapon for any professional translator? Translation memory software. What is translation memory, exactly? It’s become vital for translation and localization teams, and for good reasons. Translation memory software helps you to: Speed up the translation processEnsure consistent and high-quality translations across multiple projectsEasily determine the number of words translated in a giv
Localization workflow for your web and mobile apps, games and digital content.
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