Category: Guides - Page 8

How to write great microcopy for multiple markets and ensure a great product experience

Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but in reality the term encompasses all “not too long” texts writers and/or designers create for a digital product. When using our favorite fitness app or ordering our food online, we hardly ever think about how every single instruction, info bit, tooltip, input field label or eve

[EBOOK] How to solve fintech localization challenges according to 30+ experts

What do the most successful fintech companies have in common? They align localization to wider business goals.They have C-level decision makers who understand the value of localization when it comes to international growth. When localization is a prior

How to create a strong localization team

Each market needs its own subject matter expert, native translator, and quality reviewer. You’ll also need someone to manage everything, this is where localization management comes in, along with a designer or two, developers, and more. 1. Centralized localization team A centralized localization team is located entirely in-house, within a single department. All team members

How to hire the best localization QA tester [+interview questions]

Robust localization workflows include rigorous quality assurance testing (QA). If you plan to scale your business for multiple markets by localizing your product, support documentation, website copy, blog posts, and other content, you’ll need to ensure that translations meet t

A first look at Lokalise’s security measures, certifications, and practices

How to start working on a global marketing strategy

Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —

Everything you need to know about translation memory software

The secret weapon for any professional translator? Translation memory software. What is translation memory, exactly? It’s become vital for translation and localization teams, and for good reasons. Translation memory software helps you to: Speed up the translation processEnsure consistent and high-quality translations across multiple projectsEasily determine the number of words translated in a giv

How to incorporate machine translation into your localization workflow

Localization involves many moving parts, with contributions from designers, developers, marketers, and translators. But it's machine translation (MT) that can speed your translation times from source language to target language and help your team deploy more quickly. Incorporating machine translation into your translation process is fairly easy — here's what you need to know and the tools you need to make it happen seamlessly. What is machine translation? Essentially, machine