In Part 1, we covered why design-stage localization is a game-changing solution for agile, multilingual product development. If you read it, you’ve likely thought about what it would take to…
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Discover the best ways to grow your business globally and dominate your market.
In this article we’ll cover what back translation is, when to use it and cover virtually all the use cases with some examples, so pick yours and find out whether…
We all know localization helps fuel international business expansion. Companies that invest in new languages grow. And companies that grow invest in new languages. Asana is a great example. Take…
Translation, localization, internationalization — often hear all three of these words lumped together, but what’s the difference? Aren’t those three synonyms? Actually, no: each one has its own meaning. Each…
Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but…
If you want to reach a global audience, you need to be ready to localize your content, product, and customer support into the appropriate languages – fast. There are plenty…
What do the most successful fintech companies have in common? They align localization to wider business goals. They have C-level decision makers who understand the value of localization when it…
When moving into new markets, having a localization strategy is crucial to successful acceptance and engagement with local audiences. But businesses need to tailor their strategy to fit their brand…