Email localization: the key to unlocking global engagement
Despite being a crucial touchpoint with customers that's been around for nearly 30 years, email is often overlooked when it comes to a company's localization efforts. If you've translated your website and app but neglected to localize your email communications, you may be missing out on a significant opportunity to connect with your international audience. In this article, you’ll see some tips and tricks for localizing content on this most personal of channels – complete with examp
Updated on August 29, 2024·Stefanos Bournias Go Global with React and i18next: A Comprehensive Tutorial for Internationalizing Your React App
Building a global user base means making your app accessible in multiple languages, which is essential for software internationalization. In this tutorial, we'll guide you t
Updated on October 3, 2024·Ilya Krukowski Introducing Lokalise AI: Your personal localization assistant
AI and localization are the perfect partners. AI-based translation solutions have already transformed the industry by powering the machine translation tools we rely on daily. Now, AI is making its second big play with large language models (LLMs) like GPT-4. And we’re excited to announce Lokalise AI – your personal AI-based assistant. Incorporating this technology into Lokalise feels like a natural progression for us. When we founded the company, the focus was on speeding up the p
Updated on March 27, 2023·Nick Ustinov How to do advertising localization: strategies for global success
Localization is crucial when it comes to advertising globally, and it goes beyond simply translating the words. A successful brand localization is composed of thousands of decisions made market-by-market, considering cultural differences and emotional appeal. This article highlights strategies for success in advertising localization and provides a step-by-step guide on how to loca
Updated on September 9, 2024·Stefanos Bournias How to develop a successful brand localization strategy
Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to
Updated on September 9, 2024·Stefanos Bournias 2023 Top localization professionals
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Updated on August 29, 2024·Stefanos Bournias Angular i18n: internationalization & localization with examples
In this article, you will learn with examples how to get started with Angular i18n using the built-in internationalization module. We will cover the following topics: Setting
Updated on July 16, 2024·Ilya Krukowski We analyzed the best 5 examples of multilingual websites
Creating multilingual websites is one of the best ways to connect with audiences around the world. But it’s not just about adding a language switcher or running text through a translator; effective website localization ensures that your content is culturally relevant, accurate, and user-friendly across all markets. The most successful multi
Updated on January 27, 2025·Stefanos Bournias 
