The art of translation testing: A developer's guide
When you're deep in the trenches of coding, lost in a sea of algorithms, data structures, and design patterns, it can be easy to overlook the subtler elements of software development. However, as you strive to extend your digital reach, one aspect that shouldn't be brushed aside is translation testing. Understanding translation testing Before we delve into the nuances of this topic, let's get the basics straight. Translation testing isn't just about proofreading; it's a comprehe
Updated on August 28, 2024·Ross Weldon 9 types of translation and how to choose the right approach
A one-size-fits-all approach to translation doesn't work anymore. A checkout flow requires a different translation than a help article. Marketing copy needs a different treatment than technical documentation. And legal contracts call for different expertise than software UI. Yet most teams tend to default to the same translation workflow for everything. Or worse, they cycle through different providers trying to find one that handles all content types well. Neither approach works.<
Updated on March 10, 2026·Ross Weldon Globalization vs Internationalization: Key Differences Explained
When expanding globally, businesses face a strategic choice between: Globalization (maintaining a standardized brand across all markets)Internationalization (adapting your brand to local cultural preferences and customer behaviors) Which of these approaches is best-suited to drive your growth? In this guide, we break down the differences between globalizatio
Updated on April 24, 2025·Ross Weldon Multidomestic strategy: Benefits, best practices, and examples
Expanding into global markets isn’t just about selling more. It’s about truly connecting with your customers. A multidomestic strategy helps you achieve just that by tailoring products, services, and marketing to fit local needs. It’s the difference between being just another foreign brand and becoming a local favorite. In this article, we’ll break down what makes a multidomestic strategy effective, explore its key benefits and chal
Updated on December 19, 2024·Ross Weldon Transnational strategy: definition, benefits, and examples
Globalization has changed the way businesses operate. Companies are no longer limited by borders, but with this opportunity comes a challenge: how do you stay globally efficient while meeting the unique needs of local markets? That’s where a transnational strategy comes in. Transnational strategy helps you find the sweet spot between standardization, which keeps your business operations smooth, and flexibility, which helps you conn
Updated on December 30, 2024·Ross Weldon Introducing AI LQA
Last month, we launched Lokalise AI and early results from our beta customers show that Lokalise AI represents a big step towards the “AI + Human” future of localization. Today we’re doubling down on that future and announcing that we’ve built an AI-powered translation review bot. It’s called AI LQA, and we believe it’ll become a valuable partner to your localization team. When we started building AI L
Updated on June 6, 2023·Stefanos Bournias How to translate JSON files: Guide to l10n & i18n with examples
In this tutorial, we are going to discuss the JSON file format and how to translate JSON files used in the localization process with the help of an online editor. We will also cover JSON technical specifications, how JSON files can store translation values, how placeholders and plurals are typically written, and how localized time can be handled within these files. On top of that, I’ll ex
Updated on August 29, 2024·Ilya Krukowski The top 15 product management blogs to follow in 2023
We know just how busy product management (PM) teams are. So, we thought we’d save you one more job. With the input of our own team, we’ve rounded up some of the best product management blogs out there. Whether you’re looking for a framework template, some tips on best practices for easier localization product management, or want some inspiration from the best bra
Updated on June 7, 2023·Jess Evans 
