How to develop a successful brand localization strategy
Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to
Updated on September 9, 2024·Stefanos Bournias 2023 Top localization professionals
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Updated on August 29, 2024·Stefanos Bournias Angular i18n: internationalization & localization with examples
In this article, you will learn with examples how to get started with Angular i18n using the built-in internationalization module. We will cover the following topics: Setting
Updated on July 16, 2024·Ilya Krukowski We analyzed the best 5 examples of multilingual websites
Creating multilingual websites is one of the best ways to connect with audiences around the world. But it’s not just about adding a language switcher or running text through a translator; effective website localization ensures that your content is culturally relevant, accurate, and user-friendly across all markets. The most successful multi
Updated on January 27, 2025·Stefanos Bournias 12 best translation and localization services & companies
Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. Integrating software internationalization into this process can streamline localization by ensuring your product's design is adaptable to various languages and cultural norms. By focusing on a seamles
Updated on July 25, 2024·Agnese Kalnina How to translate WordPress with WPML and Google Translate
In this article, you’ll learn how to translate a WordPress website into multiple languages using the WPML plugin and neural networks such as Google Translate. By leveraging WPML and neural networks like Google Translate, you can streamline the translation process, making software internationalization more ef
Updated on August 29, 2024·Ilya Krukowski Global go to market strategy: how to build a scalable GTM plan
The music industry has a phrase to describe business-related growing pains: the “difficult third album”. Here’s what it means: First, you created a product your home market likes. (Your first album.) Then you went from local to national, playing to packed houses of your fellow citizens, with a second. Now, thanks to globalization, it’s time to expand into global markets—foreign audienc
Updated on September 9, 2024·Stefanos Bournias Lokalise Flutter SDK and working with over-the-air flow
In this article, you will learn about our new software development kit (SDK) for Flutter, which supports an over-the-air (OTA) localization flow. We will see how to get started with the Flutter SDK and how to work with the OTA endpoints. The source code is ava
Updated on June 14, 2023·Ilya Krukowski