Lokalise articles - Page 24

How to do advertising localization

How to do advertising localization: strategies for global success

Localization is crucial when it comes to advertising globally, and it goes beyond simply translating the words. A successful brand localization is composed of thousands of decisions made market-by-market, considering cultural differences and emotional appeal. This article highlights strategies for success in advertising localization and provides a step-by-step guide on how to loca

Updated on September 9, 2024·Stefanos Bournias
Branding localization blog

How to develop a successful brand localization strategy

Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to

Updated on September 9, 2024·Stefanos Bournias
2023 Top Localization Professionals blog featured visual

2023 Top localization professionals

The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.

Updated on August 29, 2024·Stefanos Bournias
Angular and Lokalise logos

Angular i18n: internationalization & localization with examples

In this article, you will learn with examples how to get started with Angular i18n using the built-in internationalization module. We will cover the following topics: Setting

Updated on July 16, 2024·Ilya Krukowski
Multilingual websites visual

We analyzed the best 5 examples of multilingual websites

Creating multilingual websites is one of the best ways to connect with audiences around the world. But it’s not just about adding a language switcher or running text through a translator; effective website localization ensures that your content is culturally relevant, accurate, and user-friendly across all markets. The most successful multi

Updated on January 27, 2025·Stefanos Bournias
How to Choose a Translation Company

12 best translation and localization services & companies

Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. Integrating software internationalization into this process can streamline localization by ensuring your product's design is adaptable to various languages and cultural norms. By focusing on a seamles

Updated on July 25, 2024·Agnese Kalnina
Wordpress

How to translate WordPress with WPML and Google Translate

In this article, you’ll learn how to translate a WordPress website into multiple languages using the WPML plugin and neural networks such as Google Translate. By leveraging WPML and neural networks like Google Translate, you can streamline the translation process, making software internationalization more ef

Updated on August 29, 2024·Ilya Krukowski
Global go to market strategy

Global go to market strategy: how to build a scalable GTM plan

The music industry has a phrase to describe business-related growing pains: the “difficult third album”. Here’s what it means: First, you created a product your home market likes. (Your first album.) Then you went from local to national, playing to packed houses of your fellow citizens, with a second. Now, thanks to globalization, it’s time to expand into global markets—foreign audienc

Updated on September 9, 2024·Stefanos Bournias

Stop wasting time with manual localization tasks.

Launch global products days from now.

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