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Rachel Wolff

Lead copywriter

Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back. 

Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish! 

Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.

Latest posts by Rachel Wolff:

7 Best CAT Tools

The 8 best CAT tools you should consider for your localization team

Computer Assisted Translation tools (CAT tools) are software programs that help localization teams to deliver faster, more accurate, and more consistent translations. CAT tools are essential to globalization strategies at global-first companies because they improve collaboration, autom

Updated on September 2, 2024·Rachel Wolff
Best Task Management Tools

10 Best Task Management Software Solutions For Your Company

Want to improve your team’s productivity? You can’t rely on pen-and-paper to-do lists anymore. You need to leverage modern task management software.

Updated on August 23, 2024·Rachel Wolff
RoL blog post

Cooking up localization success with product teams – recipe book inside

We believe localization is a lot like making a gourmet meal. It’s not easy. That’s why we created The Lokalise Kitchen. To help other ‘cooks’ in the biz learn from those who have already mastered the art of localization. We asked our master chefs (our customers and partners❣️) for their winning recipes and ingredients for

Updated on November 27, 2024·Rachel Wolff
Localizing your HubSpot content

How to reach new audiences by localizing your HubSpot content

Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it's a VERY good indicator that you should localize your content in HubSpot ASAP. Search algorithms also favor websites that provide relevant and localiz

Updated on June 21, 2024·Rachel Wolff
Lokalise MobileCMS Blog Hero Image

Mobile content management system: what is it and why is it important

With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out in today’s market, you need to deliver consis

Updated on June 13, 2025·Rachel Wolff
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What’s new in May? Give it up for long-form content

Imagine your tech, marketing, and support team working in sync. All are on the same page and on track to launch a new product or feature in multiple markets. It sounds global mission impossible. Well, you know what – it’s not. You can now manage all your multilingual content in one place, from your UX copy and support documentation to your emails and blog posts. Ready to achieve cross-departmental localization with just a few clicks? Check out what’s new at Lokalise. Your global

Updated on May 21, 2024·Rachel Wolff
Lokalise Automatic Translation Blog Hero Image

Automatic translation: how to make the most of it

Have you ever wondered how apps like Google Translate work so fast? That’s the power of automatic translations. These translation tools are powered by technology that turns text from one language into another in seconds. The main benefit of automatic translations reflects in speed and convenience. Whether you’re traveling, chatting with someone who speaks another language, or looking to quickly translate your website, it’s instant and easy. Plus, the tools are either f

Updated on January 26, 2025·Rachel Wolff
lokalise globalization

Globalization: the pros and cons, & the future of an interconnected (or disconnected) world

Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have left many wondering if we’re entering a phase of

Updated on September 10, 2024·Rachel Wolff

Stop wasting time with manual localization tasks.

Launch global products days from now.

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