Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
Latest posts by Rachel Wolff:
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few…
Product teams need to think like marketers to amplify product growth and adoption through key product promotion strategies within the product itself. Every interaction should serve as a subtle nudge…
If you come across content that’s not in your language, chances are you won’t even click to open it or continue reading. 65% of individuals prefer content in their language,…
By now, DeepL needs no introduction. When I first heard about it, around five years ago, DeepL was touted as an even better version of Google Translate. And it hasn’t…
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You…
Need a quick translation fix that doesn’t suck or won’t take days to get back to you? Fortunately, there’s an AI revolution, giving you access to a huge pool of…
Poor localization leads to a bad user experience, brand erosion, costly and embarrassing mistakes, and potential legal issues. Deprioritizing localization quality = deprioritizing customer experience. This should be the message…