With over 6.4 billion smartphone users and five million apps, a great mobile app can be a differentiator — but it’s not the distinction it once was. To stand out…
Latest posts by Rachel Wolff:
Imagine your tech, marketing, and support team working in sync. All are on the same page and on track to launch a new product or feature in multiple markets. It…
Have you ever wondered how apps like Google Translate work so fast? That’s the power of automatic translations. These translation tools are powered by technology that turns text from one…
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few…
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled…
By now, DeepL needs no introduction. When I first heard about it, around five years ago, DeepL was touted as an even better version of Google Translate. And it hasn’t…
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You…