“Adding a new language in Lokalise requires very little effort on our end and ramping up a new language with RWS is also very efficient.” Björn Schefzyk, Senior Director of Product Management, Bird If you’re in the translation game, RWS will be familiar. It’s a giant in language and localization
International expansion is a smart business move for companies looking to increase their market share and grow. But with globalization, as you extend your operations beyond your domestic market into foreign countries, you’ll face numerous challenges. You might need to open new offices, launch localized products or services adjusted to target markets, form partnerships, and more.
While Internationalization and localization are often used interchangeably, they actually refer to two different processes. Internationalization involves building software in a way that allows you to adapt it to various languages and cultures, while localization is the process of actually adapting software to a specific language or culture. Effective translation mana
Despite being a crucial touchpoint with customers that's been around for nearly 30 years, email is often overlooked when it comes to a company's localization efforts. If you've translated your website and app but neglected to localize your email communications, you may be missing out on a significant opportunity to connect with your international audience. In this article, you’ll see some tips and tricks for localizing content on this most personal of channels – complete with examp
AI and localization are the perfect partners. AI-based translation solutions have already transformed the industry by powering the machine translation tools we rely on daily. Now, AI is making its second big play with large language models (LLMs) like GPT-4. And we’re excited to announce Lokalise AI – your personal AI-based assistant. Incorporating this technology into Lokalise feels like a natural progression for us. When we founded the company, the focus was on speeding up the p
Localization is crucial when it comes to advertising globally, and it goes beyond simply translating the words. A successful brand localization is composed of thousands of decisions made market-by-market, considering cultural differences and emotional appeal. This article highlights strategies for success in advertising localization and provides a step-by-step guide on how to loca
Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Localization workflow for your web and mobile apps, games and digital content.
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