Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. Integrating software internationalization into this process can streamline localization by ensuring…
Category: Localization
Your go-to resource for everything related to localization (l10n).

Going global needs a plan – with localization a key part. Here’s a global go-to-market framework, complete with GTM examples.

For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…

One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations,…

Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know…

In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global,…
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to…