Global marketers and businesses enter new markets with the same goal — to connect with international audiences, build brand awareness across different countries, and increase sales. The most effective way to create that connection is to speak to new markets in their native language while also considering cultural nuances
When you’re expanding into new markets, your content needs to speak multiple languages. But managing translations manually can quickly turn into a logistical nightmare. This is where a Translation Management System (TMS) comes in. In this comprehensive guide, you’ll learn everything you need to know about translation management systems, starting with understanding what is tr
What if your development team could seamlessly transfer data between Lokalise and GitHub without entering Lokalise or giving read/write permissions? Well, it’s possible! And I’m going to show you how. Check out our new in-depth tutori
Localization engineers take your localization processes and make sure they work like a well-oiled machine — all while balancing demands from across the business. Ask project managers responsible for localization what’s needed for smooth international expansion, and they’ll tell you a localization engineer makes it all possible. The
You can’t become a global brand without localization. You also can’t do localization without a solid localization strategy. As luck would have it, we hosted a webinar all about defining and refining the entire localization strategy-making process. During the
Financial translations stand apart from other translation types because they sit at the crossroads of language, economics, and global regulation. Making it essential to understand what is translation in a highly specialized and high-stakes context What makes financial translation unique is its high stakes. Even a small mistranslation can lead to legal complications, compliance issues, o
When it comes to growing your business in new markets, localization is more than just translating words. It’s about finding a way to truly connect with local audiences. Some brands take localization to the next level, crafting experiences so thoughtful and culturally attuned that they make you pause and think, “Why didn’t I think of that?” In this article, we’re diving int
Localization workflow for your web and mobile apps, games and digital content.
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