One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations,…
Category: Localization
Your go-to resource for everything related to localization (l10n).
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know…
In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Should I go global, or should I tailor the…
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to…
In Growth Heroes #3, we learn how Revolut, Lumapps, and Ding accelerate growth with localization using agile, scalable systems.
In Growth Heroes #2, we learn how Arduino, Indeavour, and Deliveree are growing their business, while keeping their developers happy.
‘Companies everywhere are realizing that their service is not measured against that of the local sausage factory but the best global brands in the world, which have now become part…