If you’ve ever wondered why your marketing campaigns don’t seem to land the same way across borders, you’re not alone. Many brands face the challenge of growing internationally, only to…
Updated on October 23, 2024
Category: Localization
Your go-to resource for everything related to localization (l10n).
GT is darn clever. And we must admit, it’s a lot faster than us humans. Here’s when and why you should consider it as an addition to your translation team.
Updated on July 9, 2024
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know…
Updated on November 27, 2024
To get full buy-in within your organization, you’ll likely have to sell the idea of localization to key decision makers. This post is here to help you make your case.
Updated on July 8, 2024
In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.
Updated on August 27, 2024
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Should I go global, or should I tailor the…
Updated on October 16, 2024
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to…
Updated on September 10, 2024
In Growth Heroes #4, we learn how Withings, DBS, and Kinto accelerate growth by starting localization at the design stage.
Updated on August 29, 2024
