How to develop a successful brand localization strategy
Imagine you’re moving to a new country. You’re fluent in the language – but with an accent. Your patterns of speech, the way you dress, the meals you cook all mark you out as a foreigner. None of this is bad. But it does mean you won’t be seen as a local. That’s where product localization comes in, it’s the process of adapting not just the language, but the entire experience to
Updated on September 9, 2024·Stefanos Bournias 2023 Top localization professionals
The people of LinkedIn have spoken. Here’s a list of the top 30 localization professionals and experts to follow in 2023 crowdsourced from LinkedIn.
Updated on August 29, 2024·Stefanos Bournias We analyzed the best 5 examples of multilingual websites
Creating multilingual websites is one of the best ways to connect with audiences around the world. But it’s not just about adding a language switcher or running text through a translator; effective website localization ensures that your content is culturally relevant, accurate, and user-friendly across all markets. The most successful multi
Updated on January 27, 2025·Stefanos Bournias 12 best translation and localization services & companies
Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. Integrating software internationalization into this process can streamline localization by ensuring your product's design is adaptable to various languages and cultural norms. By focusing on a seamles
Updated on July 25, 2024·Agnese Kalnina How to translate a website in 10 simple steps
Website translation is important for several reasons, and it’s not just for ensuring that your potential buyers understand your offer. There’s more to it than bridging the language gap. When you commit to properly translating your website, you’re creating an opportunity for new audiences to interact and connect with your brand in a meaningful way. Using
Updated on August 26, 2024·Ilya Krukowski Continuous localization and translation 101: what it is and when does it makes sense
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there's a lot more to building a truly global product (especially a digital product) than translations. Hence, localization is often an afterthought. Furthermore, adding new languages and entering new markets are often thought of as one-off tasks with clearly defined project endings. But digital products (sof
Updated on September 29, 2023·Emils Veveris Localization - a strong antidote to the downturn
Amidst the current economic climate, companies are facing some unprecedented challenges. While the last two years have seen digital transformation supercharged for many organizations, this has taken place against the backdrop of globalization and significant disruption to global supply chains, workforces, and financial markets. In the face of these challenges, many organizations are looking for new ways to coop
Updated on September 13, 2024·Petr Antropov Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias