Continuous localization and translation 101: what it is and when does it makes sense
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there's a lot more to building a truly global product (especially a digital product) than translations. Hence, localization is often an afterthought. Furthermore, adding new languages and entering new markets are often thought of as one-off tasks with clearly defined project endings. But digital products (sof
Updated on September 29, 2023·Emils Veveris Localization - a strong antidote to the downturn
Amidst the current economic climate, companies are facing some unprecedented challenges. While the last two years have seen digital transformation supercharged for many organizations, this has taken place against the backdrop of globalization and significant disruption to global supply chains, workforces, and financial markets. In the face of these challenges, many organizations are looking for new ways to coop
Updated on September 13, 2024·Petr Antropov Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias Is Google Translate accurate? Google vs DeepL
How many times have you used Google Translate and then wondered how accurate the translation is? Unless you know both the source language and the target one, it’s really hard to tell. Neural machine translation engines like Google Translate have improved a lot over the years. They are not perfect, but they can help you translate content much faster. Let’s take a closer look at how accurate Google Translate is, and whether you can trust it without involv
Updated on April 4, 2025·Stefanos Bournias How to choose the best machine translation software for your company
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know which one is the right fit for your business? Whether you’re translating marketing campaigns, technical documents, or customer support materials, the stakes are high. Your brand’s voice and accuracy depend on it. This guide breaks down everything you need to cons
Updated on November 27, 2024·Alexander Pereverzevs How to Leverage Fintech Localization for Building Trust Across Markets
Your fintech platform is likely hitting the wall when crossing borders. Why? Because of the four horsemen of the fintech world: language barriers, cultural gaps, compliance issues, and mismatched payment methods. Users lose trust when interfaces feel foreign, payment methods aren’t compatible, and security issues create friction. That’s why you need fintech localization to gain people’s confidence in new markets and become a credible financ
Updated on March 26, 2025·Stefanos Bournias Globalization vs. Localization: What's the Difference?
Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global, or should I tailor the approach to individual markets? The thing is, it’s not really an either/or situation. It’s about knowing when to think globally and when to adapt locally. An
Updated on October 16, 2024·Ross Weldon What is Localization (also known as l10n)?
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to fit.
Updated on September 10, 2024·Ross Weldon 
