Over-the-air and mobile SDKs: Recommended practices
As you might know, we've updated over-the-air (OTA) pricing model. It is based on gigabytes of sent data rather than monthly active users (MAU). It is more fair for everyone because we’ll only charge real usage. There are three factors that impact data usage: users, bundle size, and number of bundle releases. If you benefit more from OTA, you’ll use more data and have higher fees. However, if you optimize your usage, e.g., by optimizing your bundle size, you can reduce those
Updated on September 20, 2024·Ilya Krukowski Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias Everything you need to know about our over-the-air changes, Flutter SDK, and public API
As competition becomes a global affair, go-to-market speed is emerging as the metric by which businesses wither or thrive. To that end, we’ve released dozens of new features, big and small, over the past year, all of them geared toward helping teams like yours shorten the path between idea and release. We want to ensure localization process is not a bottleneck by making it fast, inexp
Updated on November 23, 2022·Anil Is Google Translate accurate? Google vs DeepL
How many times have you used Google Translate and then wondered how accurate the translation is? Unless you know both the source language and the target one, it’s really hard to tell. Neural machine translation engines like Google Translate have improved a lot over the years. They are not perfect, but they can help you translate content much faster. Let’s take a closer look at how accurate Google Translate is, and whether you can trust it without involv
Updated on April 4, 2025·Stefanos Bournias New in Lokalise: Hygraph app, improved comments & bulk actions in the language menu
This month, we introduced a new integration to simplify your workflow between Hygraph and Lokalise, made improvements to our Comments section, and took your efficiency to the next level thanks to the new bulk actions in the language menu. These updates further streamline the software localization process, making it easier to manage multilingual content across platforms. Read on to get the updates in full 👉
Updated on October 6, 2022·Alexander Pereverzevs How to choose the best machine translation software for your company
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know which one is the right fit for your business? Whether you’re translating marketing campaigns, technical documents, or customer support materials, the stakes are high. Your brand’s voice and accuracy depend on it. This guide breaks down everything you need to cons
Updated on November 27, 2024·Alexander Pereverzevs New in August: Lokalise Messages for HubSpot and Drift, Make app connection
This month, we’ve introduced some interesting new integrations to help you communicate with customers and prospects, regardless of what language they speak: Lokalise Messages for HubSpot and Drift. Also, check out how to quickly simplify your workflows through the Make app. Read on to get the updates in full 👉 New integrations: Lokalise Messages for HubSpot and Drift
Updated on September 16, 2022·Alexander Pereverzevs Lokalise custom processors: Ruby on Rails
In this article, you will learn about a new Lokalise feature called Custom processor. The Custom processor app enables you to intercept translation keys uploaded and downloaded on Lokalise, then analyze or transform those as needed. Today I'll show you how to create a Custom processor using Ruby on Rails framework, set it up on Lokalise, and te
Updated on September 16, 2022·Ilya Krukowski 
