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While Internationalization and localization are often used interchangeably, they actually refer to two different processes. Internationalization involves building software in a way that allows you to adapt it to various…
Successful localization depends on collaboration with your language partner to deliver the best results for you and your customers. Integrating software internationalization into this process can streamline localization by ensuring…
Going global needs a plan – with localization a key part. Here’s a global go-to-market framework, complete with GTM examples.
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…
If you’ve ever wondered why your marketing campaigns don’t seem to land the same way across borders, you’re not alone. Many brands face the challenge of growing internationally, only to…
Choosing the right machine translation software can feel like picking a needle out of a haystack. With so many options claiming to deliver fast, accurate translations, how do you know…
Market expansion opens up exciting opportunities, but it’s also a challenge. Like with every transnational strategy, to succeed, you need a solid plan that cuts down on risks and drives…
Hiring native support agents? We know how hard it is to hire the right person for your team when you’re hiring for technical AND language skills. And, while that’s…
