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With Lokalise, there is one less thing to worry about for global solutions roll-out, says the Digital Farming team of BASF

“We found Lokalise, validated the functionality it provides, ran a PoC and immediately switched to it.”

Denis Khomich

Engineering Manager at BASF

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When agriculture meets the need for localization

xarvio™ Digital Farming Solutions, powered by BASF, is developing ground-breaking, paradigm changing digital farming applications to optimize crop production, thus to make agriculture worldwide more efficient and sustainable. These solutions offer a comprehensive range of features that consume hundreds of varied data points across crop, field, climate, imagery, biotic and abiotic stress and simplify the decision making for farmers by offering sharp, easy to implement actionable recommendations and even taking it one step further by guaranteeing weed free fields to increase farmers’ convenience and success. The impetus behind xarvio’s three core solutions SCOUTING, FIELD MANAGER and HEALTHY FIELDS is to help farmers improve their yields, optimize inputs, mitigate risk, and minimize environmental impacts.

xarvio solutions are available across all channels: web, tablets, smartphones and are free to download from iOS and Android app stores. The users can access the apps through self-signup in more than 100 countries and 30 languages.

With this large global footprint, it is vital for xarvio to be able to scale up with ease and communicate their brand and product value consistently and effectively. To be able to support the global product offerings, the need for a smart solution for localization was realized.

The integration that mattered the most

xarvio being a globally available product, localization was a need from the beginning and the team developed a localization solution internally, which contained mostly static .json files. This solution was a working solution but was cumbersome to maintain with modifications for each language and scalability was an increasing challenge. This is when the team started to look out for specialized packaged solutions for localization. 

While exploring COTS solutions one of the main drawbacks was lack of availability of API integration. xarvio team needed the capability to be able to integrate translations into products and hence API based interface was core to off-the-shelf localization solutions.

“Lokalise was the only solution in the market that offered what we needed – the API that made it possible for an integration into our CI pipeline. So, we went for it.”

xarvio team conducted a short evaluation phase of Lokalise product offerings and appreciated the functions that Lokalise had to offer, including API interface and then moved swiftly to adopting Lokalise.

BASF's workflow with Lokalise

Today, the xarvio localization team includes close to 70 people who are spread across teams, located all over the globe and are responsible for various projects. Lokalise is used by the team to translate web applications, mobile applications, marketing emails, and even print materials. 

What is the usual process that the team goes through when using Lokalise? 

The process begins when the development team comes planning out a product backlog and creating mockups, wireframes with the specialized design team. During this stage, subject matter experts – industry experts working within the agriculture and chemistry field – are also involved in the project to make sure that the new feature elements and their nomenclature is correct and relevant. 

Once the product backlog gets translated to user stories, the new feature goes for back-end and front-end development during which the front-end developers create the keys that need to be translated and add them to Lokalise. Keys are getting aggregated into translation tasks in Lokalise. Then, the globally spread translators are notified about the subset of keys that need to be translated, who proceed with using Lokalise to add the translations. 

Finally, after everything is translated, a live demo system is launched. It allows the team to visualize the new feature, validate the translations and fix any issues.

Key features used

  • QA
  • Comments
  • Screenshots
  • LiveJS — web in-context editor
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What makes xarvio's localization process more seamless is also that it is integrated directly with the QA environment. Lokalise makes the collaboration amongst the involved stakeholders – developers, translators, reviewers, subject experts, significantly easier. Denis adds that:  

“All the people who are involved in the project can modify translations in the test version of the application. And if something is broken or incorrect, it can be fixed directly there.”

The team also uses LiveJS — web in-context editor that is integrated into their preview system, as well as the Comment feature, which allows anyone to make notes in the system and other team members to read through the feedback and comments regarding the project thus escape being drowned in a sea of emails of what content needs change. 

Lokalise is instrumental to reducing the number of roundtrips between developers and translators significantly and this is a huge advantage and essential for a much shorter time to market.


The results achieved with Lokalise

When asked what xarvio would do if they didn’t have a tool like Lokalise, team’s response is  that they would have invested in developing a smart localization solution which though would have required significant effort and money and thus affecting the development of features core to their business of digital farming.

Denis concludes, “If localization is important for a product then seeking out a COTS solution that meets the needs is a smarter way to approach it.”

xarvio has been using Lokalise for about 3 years already. The result? Significantly shorter time to market for global product offerings. The journey began in 2016 with using Lokalise for 2 countries. In the first half of 2017, the team managed to add 16 more countries to their list. Within some of the countries, xarvio services are offered in multiple local languages. For example, in Belgium xarvio supports 2 languages and in India currently 3 different local languages are supported.

Denis concludes:

 

 

"The most amazing thing is that we can scale one market per month."

Why? Simply put, the problems with the translation process have vanished since Lokalise was adopted. The process is straightforward and with the need for localization addressed, there is one less thing to worry about when targeting the launch of a global solution.

A tool that you can benefit from

We asked Denis which companies, in his opinion, should use Lokalise. He recommends Lokalise to any business out there that needs to offer products and services in multiple languages.

Here are some of the Lokalise benefits that Denis lists:

  • Easy to use for both translators and developers
  • Reduced stress and effort for developers with support of continuous delivery pipeline
  • Time and effort saved by having a simplified, easy to use process that eliminates any unnecessary steps in the localization process, for example, ability to translate the text directly in code instead of a plethora of offline excel sheets.

 

Data:

  • Uses Lokalise for 3 years
  • Used in almost 80 countries
  • 30+ languages

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