Localization Revenue Report 2025

New report highlights how localization is a core driver of revenue and customer satisfaction

2 in 3 companies attribute 26–50% of revenue growth to localization, according to our survey of over 500 professionals across healthcare, financial services, and SaaS—revealing both their localization processes and challenges, as well as the new tech helping them drive even more growth.

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1/2 of companies see customer satisfaction as the top benefit of localizing

Companies see localization as key to delivering culturally relevant experiences that resonate with global audiences and improve customer satisfaction.

Easy-to-use localization technology is essential for proper implementation

Over 50% of respondents are concerned about the complexity of implementing localization technology. Despite the widespread adoption of translation management systems (TMS), inefficiencies persist, reinforcing concerns that companies are struggling to implement localization tools.

“Localization has become a critical driver of business growth and resilience. We see increasing customer demands for personalized experiences, evolving regulatory requirements, and rapid AI advancement in translation capabilities.”

Miguel Alava,

EMEA GM for software companies, AWS

The key to efficient localization management

Most survey respondents see a translation management system (TMS) as crucial to boosting efficiency, with time savings and collaboration improvements most beneficial among more mature markets.

AI-driven localization is here to stay

While a hybrid approach to translation is expected to grow, the rapid evolution of large language models is going to bring other changes to the industry.