The ecommerce guide to multilingual customer support
Shoppers from around the world are visiting your ecommerce store. But when a customer in France has a question about sizing, they're met with a reply in English they can barely understand. Their excitement quickly turns to frustration and they abandon their cart. This is the cost of not offering multilingual customer support. As a business owner, nothing stings more than watching a potential sale slip away simply because of a
Multilingual support: Why it matters & how to get it right
Need to support customers in different languages? That’s multilingual support in a nutshell. It’s about helping people in their language, whether through customer service, product interfaces, or documentation. The quality of your customer support can turn into your key differentiator on the market. Businesses that get it right find it easier to build trust, increase loyalty, and expand globally. This guide will show you what multilingual support is, why it’s crucial, and how to
Why having a multilingual store is beneficial for your ecommerce business
It’s uncomfortable walking into a shop where the signs are in a language you don’t understand and no one speaks your language. It’s the same when browsing products online. Customers won’t feel welcome and, likely, they won’t stick around (let alone buy something). To grow your international ecommerce business, you always have