What does it really mean to launch your product in a new market? We know it’s not a sexy topic outside of the localization industry. Nowadays, companies can do international…
October 7, 2022
Search results: marketing
Localization and globalization go hand-in-hand in the ever-growing technological landscape. As consumer markets grow and we become increasingly more interconnected with one another, localization becomes the key tool. Speaking the…
March 10, 2021
Taking your marketing campaign global is not easy. You’ll want to leverage all the time, effort and budget you’ve already put into your campaigns. Plus, you need to ensure your…
December 17, 2020
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise. The key to building a comprehensive global marketing strategy? Localization. When you…
November 26, 2020
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
March 13, 2024
Selling globally can significantly increase revenue, but only if you localize your eCommerce platform properly. You might have taken the first steps of translating your eCommerce platform into a few…
March 1, 2024
Product teams need to think like marketers to amplify product growth and adoption through key product promotion strategies within the product itself. Every interaction should serve as a subtle nudge…
February 23, 2024
If you come across content that’s not in your language, chances are you won’t even click to open it or continue reading. 65% of individuals prefer content in their language,…
February 14, 2024
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