International expansion: 5 steps to build a winning global strategy
International expansion is a smart business move for companies looking to increase their market share and grow. But with globalization, as you extend your operations beyond your domestic market into foreign countries, you’ll face numerous challenges. You might need to open new offices, launch localized products or services adjusted to target markets, form partnerships, and more.
Global go to market strategy: how to build a scalable GTM plan
The music industry has a phrase to describe business-related growing pains: the “difficult third album”. Here’s what it means: First, you created a product your home market likes. (Your first album.) Then you went from local to national, playing to packed houses of your fellow citizens, with a second. Now, thanks to globalization, it’s time to expand into global markets—foreign audienc
Boost Your Global Brand with Multimedia Localization
You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there is a high chance that some of these experiences were not initially created in your first language. This called is multimedia localization. It is all around us, and it is essential for businesses to make their voices heard worldwide. In this article, you will discover what multimedia localization is, why it matters, how