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Inga Keizare-Volfa

Performance Marketing Lead

Since 2007, Inga has established herself as a versatile and accomplished marketer with extensive experience in working with prestigious global brands like Estee Lauder Group, Bulgari, Jimmy Choo, Silversea Cruises, and Shutterstock. Her career began in digital marketing agency, where she led teams of digital marketers with a primary focus on paid media. 

In 2019, Inga joined Lokalise, broadening her expertise to encompass various marketing disciplines, including product, content, email, customer marketing, and brand strategy. Despite her expanded role, her passion remains rooted in performance marketing, demand generation, and account-based marketing (ABM). 

As a full-scope digital marketer, Inga believes in the power of integrated strategies—no single tactic can achieve miracles. Her success is defined by the synergy of all marketing efforts working harmoniously. She is Demandbase certified and holds over 15 years of experience across platforms such as Google Ads, Meta, LinkedIn, Taboola, Reddit, and Quora, making her our reliable sidekick in taming the wild world of multi-channel campaigns—think of her as the friendly neighborhood marketer! 

Based in Riga, Latvia, Inga is a devoted mother to three children and a dog. She enjoys traveling with her family and hosting gatherings for friends and loved ones.

Latest posts by Inga Keizare-Volfa:

Google ads localization

Google Ads localization: 12 tips to nail it

Google Ads needs no introduction. It’s the first name on your GTM plan team sheet, every time, your go-to channel for generating leads, locally or internationally. All of us performance marketers have heard the famous phrase about reaching “the right people, in the right place, and at the right time”. However, how you approach these people is an important question to answer as well. Did you know that according to a report by Common Sense Advisory

Updated on May 19, 2023·Inga Keizare-Volfa
Global marketing strategy for multilingual businesses

How to start working on a global marketing strategy

Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —

Updated on September 16, 2022·Inga Keizare-Volfa

Stop wasting time with manual localization tasks.

Launch global products days from now.

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