Your brand’s tone of voice is essentially a way for your brand to communicate its personality. The way you communicate your brand must be consistent across all of your brand…
Category: Insights
Discover insights from renowned localization industry experts.
Spreadsheets for translation management: the dinosaur that somehow got missed by the asteroid and now refuses to die. Yet many companies in the process of localizing their content and digital…
The secret weapon for any professional translator? Translation memory software. Today, most translation software options are part of larger translation management systems. A subset of computer-assisted translation (CAT) tools, translation…
Before you ask what CAT tools are, we’ll start with what they aren’t. Though we joke around the office when our feline friends monopolize our laptops or Zoom calls, CAT…
In this article we are going to discuss remote work for cross-functional localization teams and some best practices. It is becoming increasingly apparent that we are not going to return…
The rise of freelancers over the past 10 years has been astronomical, coupled with the recent pandemic, the trend is set to continue. It’s estimated that there are around 160,000…
Traditionally, software product teams would first design the product with only one language, and start thinking about adding more translations only after development. This often sounds like common sense considering…
So, you think your business is ready for international growth. The product looks great, the website is up and running. Beautiful visuals and witty copy in English that will grab…