Discover how companies thrive globally with a transnational strategy. Coordinate functions, adapt products, gain a competitive edge across borders.
June 8, 2023
Search results: marketing
Learn to effectively localize your Google Ads with these expert tips. Expand your reach and reduce costs by optimizing for native languages.
May 19, 2023
Ready to localize the world? Here’s how. If you ever wonder if you’re doing the right thing expanding your product to global markets, here’s a tip: imagine the joy it…
May 19, 2023
International expansion is essential for companies looking to scale up. It is one of the five key ‘growth stars’ for any global business out there. Software businesses grow like any business…
May 3, 2023
Lokalise AI dominated the headlines at Lokalise this month, and we’re only just getting started. Nip that FOMO in the bud and enroll in our Lokalise AI beta program now….
April 26, 2023
Despite being a crucial touchpoint with customers that’s been around for nearly 30 years, email is often overlooked when it comes to a company’s localization efforts. If you’ve translated your…
April 4, 2023
If you’re a business owner or manager looking to expand internationally the thought of managing the complexity of translation workflows, maintaining consistency, and keeping track of everything can be daunting….
April 4, 2023
Localization is crucial when it comes to advertising globally, and it goes beyond simply translating the words. A successful international brand is composed of thousands of decisions made market-by-market, considering…
March 21, 2023
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