For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there’s a…
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GT is darn clever. And we must admit, it’s a lot faster than us humans. Here’s when and why you should consider it as an addition to your translation team.
New in September in Lokalise: Hygraph app, improved comments, and bulk actions in the language menu
In 2016, Jaap van der Meer, founder of TAUS, published a provocative piece titled “The future does not need translators.” He argued that as machine translation (MT) software gets better,…
To get full buy-in within your organization, you’ll likely have to sell the idea of localization to key decision makers. This post is here to help you make your case.
In Growth Heroes #5, we learn how Revolut, Pleo, GoCrypto, and TransferGo drive growth via localization.
Do you address the whole world, or individual markets? Is your product strategy one-size-fits-all, or customized for different audiences? That’s the globalization versus localization debate. We don’t see them as…
In Growth Heroes #4, we learn how Withings, DBS, and Kinto accelerate growth by starting localization at the design stage.