
How to write great microcopy for multiple markets and ensure a great product experience
Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but in reality the term encompasses all “not too long” texts writers and/or designers create for a digital product. When using our favorite fitness app or ordering our food online, we hardly ever think about how every single instruction, info bit, tooltip, input field label or eve