When a popular productivity app launched in Japan, users were left puzzled and frustrated. The app missed the mark for quality translations, used the wrong date formats, and pushed unfamiliar…
Updated on May 27, 2025
Paul Jakovlev
Customer Success Team Lead
Paul is a customer success team lead at Lokalise. He is an avid gamer and living the dream of learning about behind the scenes of game development by helping his favourite industry with localization challenges. In his spare time, he likes to binge-watch documentaries on various streaming platforms.
