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Paul Jakovlev

Customer Success Team Lead

Paul is a customer success team lead at Lokalise. He is an avid gamer and living the dream of learning about behind the scenes of game development by helping his favourite industry with localization challenges. In his spare time, he likes to binge-watch documentaries on various streaming platforms.

Latest posts by Paul Jakovlev:

Source code for a tutorial that shows how to structure your application by including separate files for each language. Best practice in Software localization.

Software Localization: Process, Best Practices & Examples

When a popular productivity app launched in Japan, users were left puzzled and frustrated. The app missed the mark for quality translations, used the wrong date formats, and pushed unfamiliar cultural references. The backlash poured in: uninstalls, poor ratings, and damaged brand reputation. This is a glimpse of what happens when your software skips localization or gets it wrong. More than translating languages, software localization makes your app useful for users acr

Updated on May 27, 2025·Paul Jakovlev

Stop wasting time with manual localization tasks.

Launch global products days from now.

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