Meet Rachel, our Content Manager and Lead Copywriter, who pivoted from advertising to SaaS and has never looked back.
Born and raised in the UK, Rachel has lived in London, Paris, Buenos Aires, and now Brussels. Through city-hopping, traveling, and her studies in French and Journalism, she’s picked up French and Spanish, and is now inventing her own language with help from her three-year-old daughter: Franglospanish!
Outside work, Rachel enjoys making (and eating) fresh pasta, drawing, and spending as much time as possible outside, cycling, hiking, or running.
When companies expand into new territories, style guides are one of the many tools that can make sure translated content is consistent, on-brand, and sensitive to local cultures and norms. It's used to define the tone, the formality, the grammar, and other stylistic preferences when targeting different audiences. Understanding what is AI translation can also play a key role in ensuring th
Did you know recipes are one of the hardest things to localize? Take pumpkin bread for example. Recently, we had a team monthly cooking class. It was a remote cooking class with Lokalisers from Latvia, Italy, France, Spain, and the U.S. Remote cooking classes…That’s a story for another time. Let’s just say, the batter consistency differed across the hemisphere. Going back to the
AI-powered tools all share one characteristic: They are powered by large language models (LLMs) like Open AI. Naturally, this has led to many of our customers questioning the security of their data in Lokalise AI. In a recent
Lokalise AI is a fully automated localization assistant that will change the way you think about translation.
You can’t become a global brand without localization. You also can’t do localization without a solid localization strategy. As luck would have it, we hosted a webinar all about defining and refining the entire localization strategy-making process. During the
Discover the key differences between machine translation (MT) and generative AI translation, and which one is right for you. The first attempt at machine translation was in 1954, when an IBM 701 computer or “electronic brain” automatically translated 60 sentences from Russian into English, proving that machine translation was possible. Despite the time-consumin
Businesses in Quebec have experienced significant changes since Bill 96 took effect. The law, designed to protect and prioritize the use of French as the official language in Quebec, has sparked protests, court challenges, and concern from groups representing English-speaking Quebecers. One year on, we reflect on the consequences of Bill 96 and how translation and
To reach a global audience, you need to be ready to translate your content, product, and customer support into the appropriate languages – fast. There are plenty of translation software solutions with comprehensive tools that can be game-changing for adapting content for different markets. Since you’re probably wondering which features are must-haves, we have compiled this list with everything you need to get going. If you’re alr
Localization workflow for your web and mobile apps, games and digital content.
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