“What is your biggest localization-based challenge?” At Lokalise, we often ask localization project managers this question. And the truth is, there are some common challenges that frequently crop up, such as: Structuring communication with stakeholdersManaging continuous QA processesControlling the budget For project managers who are looking for a better way, we are here to help you figure it out by responding to questions like:
In 1982, Microsoft released Multiplan, an early spreadsheets program, then asked ASCII, their official distributor in Japan, to localize the content into Japanese. Microsoft’s director at the time summed up the process as follows: “We’d finish the product, ship it in the United S
We have become used to thinking that the West dominates the global economy. It’s imprinted in our collective perception of the world. But the tides are turning. With the growing population in Asia, the U.S. will not be a leading economic force for much longer. And, as the authors of the book “Factfulness” point out, the West is not fully aware o
Most people are aware of the scale of Depositphotos. Descriptions are often accompanied by the fact that it’s one of the biggest international stock photo and content libraries in the world. It has a growing library of 190 million files, clients in 192 countries, hundreds of thousands of contributors, and the list goes on. What few people know is that to make t
Even though most people think of translators whenever somebody mentions localization, designers play an important role in the localization process, too. Using translation keys can help designers ensure that visual elements align with the localized text. Colors, symbols, and the overall visual aesthetics and functionality of the design, must be adapted to each market separa
Robust localization workflows include rigorous quality assurance testing (QA). If you plan to scale your business for multiple markets by localizing your product, support documentation, website copy, blog posts, and other content, you’ll need to ensure that translations meet t
If you’re looking to launch your game internationally and engage players around the globe, you have to make the right language and cultural adjustments. That’s what game localization is all about. Game localization can get quite complex. The development team, project managers, producers, linguists, translators, editors, UX experts – all of them need to work together to properly localize a game. It truly takes a village. Incorporating
Building a global marketing strategy for multinational organizations requires a combination of a global mindset and local expertise, both of which are essential in today’s era of globalization. The key to building a comprehensive global marketing strategy? Localization. When you think about localization, you’re probably thinking on a tactical level —
Localization workflow for your web and mobile apps, games and digital content.
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