Mia has 13+ years of experience in content & growth marketing in B2B SaaS. During her career, she has carried out brand awareness campaigns, led product launches and industry-specific campaigns, and conducted and documented demand generation experiments. She spent years working in the localization and translation industry.
In 2021 & 2024, Mia was selected as one of the judges for the INMA Global Media Awards thanks to her experience in native advertising. She also works as a mentor on GrowthMentor, a learning platform that gathers the world's top 3% of startup and marketing mentors.
Earning a Master's Degree in Comparative Literature helped Mia understand stories and humans better, think unconventionally, and become a really good, one-of-a-kind marketer. In her free time, she loves studying art, reading, travelling, and writing. She is currently finding her way in the EdTech industry.
Miaâs work has been published on Adweek, Forbes, The Next Web, What's New in Publishing, Publishing Executive, State of Digital Publishing, Instrumentl, Netokracija, Lokalise, Pleo.io, and other websites.
AI translation is showing up in more places than you might think. But what is AI translation? It powers real-time support chat, helps companies localize websites in hours instead of weeks, and makes it easier to manage all kinds of content in multiple languages. A retail brand launching in five new markets? Theyâre likely using AI to translate thousands of product descriptions overnight. A SaaS company onboarding global cu
Youâre thinking about how to translate content quickly, at scale, and within budget, and naturallyâAI comes to mind. But what is AI translation? Itâs the use of artificial intelligence to automatically convert text from one language to another, often in seconds. Can AI really match the quality and nuance a human translator brings? And if you choose to use it, when is it worth bringing a human into the mix? Thatâs wh
Ever wondered what actually happens behind the scenes when you hit âTranslateâ in an app or website? AI translation tools seem almost magical. What is AI translation? It's the use of artificial intelligence to turn content from a source text into another language in seconds. But behind that quick result is a lot of clever technology doing the heavy lifting.
Translation memory is a database that stores previously translated sentences or phrases and suggests them when similar text appears. This helps translators work faster and more consistently. But how is it different from machine translation? And where did this technology even come from? In this guide, weâll cover the basics, clear up common confusion, and show you how translation keys and translation memor
Translation is about bridging the language gap. But if you're here, you're probably wondering what translation exactly involves. Maybe you're considering translating your website, app, or content into another language. Or perhaps you just need a quick explanation to clear things up. Whatever the reason, you've come to the right place.
Looking into business translation? Makes sense. You know your business has room to grow in new markets. Youâve got a great product, and people around the world could benefit from it. But thereâs one problem: How do you bridge the language barrier? You canât just run your content through Google Translate and call it a day. However, when done right, business translations help you communicate naturally with customers in any market, so they understa
While machine translation has made remarkable strides in speed and accuracy, itâs far from perfect. This is why itâs important for human translators to step in to fine-tune machine-translated content. Machine translation post-editing (MTPE) process brings the perfect blend of technology and human expertise. Do it right, and it will transform the way you approach translation tasks. To help you get there, we wrote this guide in collaboration with expert translators. Itâs your go-to
Need to support customers in different languages? Thatâs multilingual support in a nutshell. Itâs about helping people in their language, whether through customer service, product interfaces, or documentation. The quality of your customer support can turn into your key differentiator on the market. Businesses that get it right find it easier to build trust, increase loyalty, and expand globally. This guide will show you what multilingual support is, why itâs crucial, and how to
Localization workflow for your web and mobile apps, games and digital content.
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