E-learning translation 101: How to build content that travels well
Translating your e-learning content is never a straight and easy path. You have to rethink the entire learning experience to make it feel natural and seamless in a different language. That means every element, from text and subtitles to graphics, voice-overs, and quizzes, has to line up perfectly. The problem? Most teams treat translation as a last step. When you roll out your e-learning resources, you realize that the subtitles don’t match the narration, gr
Updated on October 15, 2025·Shreelekha Singh How to Win Organic Visibility with SEO Translation
You’ve meticulously translated your content into French, Spanish, and Arabic. But traffic is still flatlining across all these markets. Why? Because your website is practically invisible to search engines. The problem? You’re translating content only for linguistic and cultural accuracy, not for search engines. SEO translation modifies your content based on how people search and what search engines prefer in a local market. It maintains linguistic accuracy and cultural conte
Updated on August 29, 2025·Shreelekha Singh The International SEO Checklist: Go Global Without Growth Pains
International SEO is just SEO set on difficulty level: hard. Pick the wrong URL structure? Rebuild everything from scratch. Misunderstand local search behavior? Watch your content strategy crumble. Skip proper hreflang implementation? Google shows Hindi content to German users. The brands winning at international SEO don’t simply wing it. They follow a systematic approach to handle market research, technical setup, localization, and more. That’s why we created th
Updated on August 7, 2025·Shreelekha Singh All You Need to Know About Vendor Management in Localization
You decided to open your product for the world to discover. Congratulations! Translation is one of the next steps to open the doors of the global marketplace. One problem: you do not have an in-house translator team, and now is neither the time nor the priority to hire them. One solution: connect with vendors who will assist you in your localization projects. One better solution: discover vendor management in loc
Updated on July 10, 2025·Lucie Genot 5 Best Translation Management Systems to Make Projects Easy
The traditional translation management system (TMS) is dead. It doesn’t support the many moving parts of the multilingual content lifecycle, such as managing linguistic assets and syncing with design systems to integrating with codebases, automating QA, and coordinating stakeholders across functions. Modern TMS solutions go far beyond translation. They bring together translators, developers, marketers, and designers under one roof. But with dozens of transla
Updated on July 1, 2025·Shreelekha Singh Your comprehensive guide to social media localization
It’s been a while since brands discovered the power of social media and started using it to promote themselves. What many of them don’t realize, though, is that their social media efforts need to be tailored to each local audience to be genuinely effective. How? Through social media localization. Imagine this: your favorite sports team just won the national championship, and you’re out in the streets celebrating with friends and fellow fans. Between cheers and selfies, you find yourself
Updated on June 30, 2025·Ambra Santoro What is Culturalization (And How to Get Started)
Brands can no longer rinse and repeat the same campaigns across different markets. A campaign that goes viral in Paris could alienate or confuse customers in Jakarta. You have to go the extra mile—beyond translations and currency conversions—to become culturally relevant and bond with the local audience. That’s where culturalization comes in. Culturalization shapes your brand through the lens of cultural signals and experiences in a local market. It makes your br
Updated on June 20, 2025·Shreelekha Singh 10 Best WordPress Translation Plugins in 2025
Translating a website is no small feat. Your focus is constantly split between translating content, tweaking layouts to fit new languages, maintaining SEO, and creating a seamless user experience. Managing…
Updated on June 17, 2025·Shreelekha Singh 
