Localized content gets 12 times more engagement than non-localized content. It just goes to show that people feel more comfortable consuming content in their preferred language. And, it’s a VERY…
Updated on June 21, 2024
Category: Guides
Discover the best ways to grow your business globally and dominate your market.
Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have…
Updated on September 10, 2024
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled…
Updated on June 13, 2025
Back in 2018, TechCrunch praised DeepL for being more accurate and nuanced than other machine translation tools in the field. The article claimed that DeepL had outdone other tech giants…
Updated on February 8, 2024
Translating dynamic content is often challenging, especially when it comes to website localization. Websites frequently have constantly changing elements like user-generated content, real-time updates, or personalized messages that require seamless…
Updated on August 29, 2024
Poor localization leads to a bad user experience, brand erosion, costly and embarrassing mistakes, and potential legal issues. Deprioritizing localization quality = deprioritizing customer experience. This should be the message…
Updated on October 22, 2024
Why is it so hard to get translations that tick all these boxes? If you’ve translated product copy, marketing content, or anything else in the past, you’ll know that it’s…
Updated on December 5, 2023
When companies expand into new territories, style guides are one of the many tools that can make sure translated content is consistent, on-brand, and sensitive to local cultures and norms….
Updated on July 18, 2024
