Global marketers and businesses enter new markets with the same goal — to connect with international audiences, build brand awareness across different countries, and increase sales. The most effective way…
Updated on August 30, 2024
Category: Insights
Discover insights from renowned localization industry experts.
Localization engineers take your localization processes and make sure they work like a well-oiled machine — all while balancing demands from across the business. Ask project managers responsible for localization…
Updated on October 3, 2023
You can’t become a global brand without localization. You also can’t do localization without a solid localization strategy. As luck would have it, we hosted a webinar all about defining…
Updated on August 24, 2023
Discover the key differences between machine translation (MT) and generative AI translation, and which one is right for you. The first attempt at machine translation was in 1954, when an…
Updated on July 9, 2024
Businesses in Quebec have experienced significant changes since Bill 96 took effect. The law, designed to protect and prioritize the use of French as the official language in Quebec, has…
Updated on August 29, 2024
Are you playing the internationalization game? Spot the signs and learn how how to prioritize your internationalization efforts and avoid localization mistakes, including the need for empathy and coordination. Find…
Updated on July 3, 2023
Dive into mind-blowing localization examples and discover how giants like Netflix and McDonald’s erase global boundaries.
Updated on June 21, 2023
that, when executed effectively, leads to products that not only resonate with their audience but set new benchmarks in their respective markets. So, what makes a good product manager? The…
Updated on June 21, 2023
