Global marketers and businesses enter new markets with the same goal — to connect with international audiences, build brand awareness across different countries, and increase sales. The most effective way…
Category: Insights
Discover insights from renowned localization industry experts.
Localization engineers take your localization processes and make sure they work like a well-oiled machine — all while balancing demands from across the business. Ask project managers responsible for localization…
You can’t become a global brand without localization. You also can’t do localization without a solid localization strategy. As luck would have it, we hosted a webinar all about defining…
Discover the key differences between machine translation (MT) and generative AI translation, and which one is right for you. The first attempt at machine translation was in 1954, when an…
Businesses in Quebec have experienced significant changes since Bill 96 took effect. The law, designed to protect and prioritize the use of French as the official language in Quebec, has…
Dive into mind-blowing localization examples and discover how giants like Netflix and McDonald’s erase global boundaries.
Master the art and science of pricing international products with our detailed guide, leveraging strategic thinking and technology.
Explore the importance of translation testing in software development, its benefits, implementation, and real-world success cases.