Product localization: How to truly make it work
Ever wondered why Netflix feels like home wherever you stream it? Or why Airbnb listings seem perfectly tailored when you book abroad? The secret is in successful product localization. It’s…
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8 Video Game Localization Examples You Won’t Forget
Imagine playing Dragon Quest XI in English where you walk into a quaint little village and hear everyone talking… in haikus. Or what if you start playing Witcher 3 in…
CMS Localization for Your Business: a Guide
Top Things to Know: What is CMS Localization? Content Management System (CMS) localization—also known as CMS internationalization, or CMS translation—consists of configuring your CMS to open your content to different…
Types of machine translation (and how to choose the right one)
Some types of machine translation systems follow strict grammar rules. Others rely on stats. Today’s most advanced ones use deep learning to mimic how humans speak. Each type has strengths,…
The simplest guide to neural machine translation
Neural machine translation (NMT) sounds technical and complex. But at its core, it’s just how modern AI translates one language into another. If you’ve ever used Google Translate, watched subtitles…
Marketing Translation: How Brands Connect Across Cultures
Marketing translation works like a bridge between cultures. A sturdy bridge can carry your ideas and messages safely across. But a shaky one built on weak foundations? It can damage your brand and break your bond with buyers. What is translation in the context of marketing? It goes beyond literal swaps. It delves much deeper to capture emotions, convey the right
Localization management for your global business: what, why, and how?
If you want to ace your localization projects and open your product to different markets, you need strict organization, monitoring, and checking. Well-localized content will benefit your business on many levels. Your global visibility will increase, and so will your sales. Your goal: making sure that your localization strategy is strong and that your product makes sense f
NLP vs. LLMs: What’s the difference?
Natural language processing. Large language models. Two terms you’ve probably seen tossed around in AI conversations. Sometimes they’re even used like they mean the same thing. But they don’t. For example, using an LLM for translation showcases capabilities that go beyond traditional NLP approaches. Long story short, NLP is the broader field
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