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Each industry has its own jargon and terminology. And each company has brand-specific phrases, non-translatable terms, and abbreviations. When you work with translators who are from outside your field, a glossary…
In Part 1, we covered why design-stage localization is a game-changing solution for agile, multilingual product development. If you read it, you’ve likely thought about what it would take to…
Back translation, also known as reverse translation, is when content gets translated back to its original language and then compared to the source text. This is a key localization quality…
We all know localization helps fuel international business expansion. Companies that invest in new languages grow. And companies that grow invest in new languages. Asana is a great example. Take…
Software internationalization opens doors to new markets and gives your users a product that “speaks their language”—both literally and figuratively. Imagine you’ve built this great app or software, and people…
Microcopy (UX copy, or even UX microcopy) is indispensable for a good product experience. Microcopy is technically any kind of bite-sized information on a website or in an application, but…
What do the most successful fintech companies have in common? They align localization to wider business goals. They have C-level decision makers who understand the value of localization when it…
When moving into new markets, having a localization strategy is crucial to successful acceptance and engagement with local audiences. But businesses need to tailor their strategy to fit their brand…
