Global trade in online services and goods is booming, despite globalization being under fire in many nations. Brexit, COVID-19, Trump’s trade war with China, and the war in Ukraine, have left many wondering if we’re entering a phase of
Selling globally can significantly increase revenue, but only if you localize your ecommerce platform properly. You might have taken the first steps of translating your ecommerce platform into a few languages to support product promotion efforts. But hesitated to go any further because of the perceived complexities of localization. But here’s the thing. Ecommerce localization doesn’t have to be that difficult.
A potential customer in Tokyo sees your clever slogan. But it’s written in English for an Australian audience and makes zero sense to a Japanese person. The buyer — puzzled and unimpressed — browses your website for a few seconds before closing the tab. Another sale that slipped away from your hands. The culprit? Lack of content localization. Localized content means you speak your buyers’ language — whether that’s Chinese, Russian, Spanish, or something
Back in 2018, TechCrunch praised DeepL for being more accurate and nuanced than other machine translation tools in the field. The article claimed that DeepL had outdone other tech giants and raised the bar for machine translation. Today, DeepL is one of the leading machine translation tec
Ever wondered how apps and websites can show up in different languages with just a few clicks? That’s the magic of internationalization, or “i18n” for short (because there are 18 letters between “i” and “n” in the word). It’s all about setting things up behind the scenes, so your product can easily switch languages, adapt to regional preferences, and feel local—no matter where your users are. In
Now, as well as coordinating translation workflows and overseeing freelancers, you also need to balance decreasing budgets. That means understanding translation rates and how to lower them — all without decreasing the quality. A tricky task, but one we’re here to help with. In this article, learn what you should be spending on translations and 10 ways you can start decreasing
96% of marketers reported positive ROI from localization, with 65% seeing returns of three times or higher. And it’s not just about revenue. 75% said localization led to a strong…
Breaking down language barriers is critical when entering new markets. When you do business with customers in their mother tongue, their perception of you changes. You become more credible. You reduce barriers to entry, improve customer experiences, and build brand trust. The outcome:
Localization workflow for your web and mobile apps, games and digital content.
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