Continuous localization and translation 101: what it is and when does it makes sense
For an ambitious high-growth business, the question of going global in most cases is not “if” but “when”. However, the majority of businesses typically fail to recognize that there's a lot more to building a truly global product (especially a digital product) than translations. Hence, localization is often an afterthought. Furthermore, adding new languages and entering new markets are often thought of as one-off tasks with clearly defined project endings. But digital products (sof
Updated on September 29, 2023·Emils Veveris Localization - a strong antidote to the downturn
Amidst the current economic climate, companies are facing some unprecedented challenges. While the last two years have seen digital transformation supercharged for many organizations, this has taken place against the backdrop of globalization and significant disruption to global supply chains, workforces, and financial markets. In the face of these challenges, many organizations are looking for new ways to coop
Updated on September 13, 2024·Petr Antropov How to translate languages in Python with Google Translate and DeepL (plus more)
In this tutorial, you will learn how to perform Python translation of nearly any type of text. I'll show you how to work with the Google Translate and DeepL engines using Python, how to detect the language of your texts, and how to automate language translation using a dedicated TMS. We are g
Updated on August 29, 2024·Ilya Krukowski Over-the-air and mobile SDKs: Recommended practices
As you might know, we've updated over-the-air (OTA) pricing model. It is based on gigabytes of sent data rather than monthly active users (MAU). It is more fair for everyone because we’ll only charge real usage. There are three factors that impact data usage: users, bundle size, and number of bundle releases. If you benefit more from OTA, you’ll use more data and have higher fees. However, if you optimize your usage, e.g., by optimizing your bundle size, you can reduce those
Updated on September 20, 2024·Ilya Krukowski Marketing Localization: Strategy & What Is Localized Marketing
One-size-fits-all marketing won’t take you far in a world where buyers crave personalized experiences. Simply translating content into different languages is a job only half done. Instead of generic translations, you have to completely rethink your marketing campaigns to fit the cultural context of every region. The same goes for product localization, it’s not just about language, but adapting the
Updated on April 14, 2025·Stefanos Bournias Everything you need to know about our over-the-air changes, Flutter SDK, and public API
As competition becomes a global affair, go-to-market speed is emerging as the metric by which businesses wither or thrive. To that end, we’ve released dozens of new features, big and small, over the past year, all of them geared toward helping teams like yours shorten the path between idea and release. We want to ensure localization process is not a bottleneck by making it fast, inexp
Updated on November 23, 2022·Anil Is Google Translate accurate? Google vs DeepL
How many times have you used Google Translate and then wondered how accurate the translation is? Unless you know both the source language and the target one, it’s really hard to tell. Neural machine translation engines like Google Translate have improved a lot over the years. They are not perfect, but they can help you translate content much faster. Let’s take a closer look at how accurate Google Translate is, and whether you can trust it without involv
Updated on April 4, 2025·Stefanos Bournias New in Lokalise: Hygraph app, improved comments & bulk actions in the language menu
This month, we introduced a new integration to simplify your workflow between Hygraph and Lokalise, made improvements to our Comments section, and took your efficiency to the next level thanks to the new bulk actions in the language menu. These updates further streamline the software localization process, making it easier to manage multilingual content across platforms. Read on to get the updates in full 👉
Updated on October 6, 2022·Alexander Pereverzevs 
