Lokalise Blog - All about localization

Editor’s picks

Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow

Modern teams rely on digital tools to get work done, but when the tech stack grows too large, productivity starts to slip. To better understand how tool overload affects knowledge workers, Lokalise surveyed 1,000 U.S. white-collar professionals across 11 industries whose jobs rely on digital tools. The results reveal just how much context switching, notifications, and redundant platforms cost teams in time, focus, and well-being. Key takeaways

Updated on September 16, 2025·Brittany Wolfe

Product & News

We won Webflow’s tech partner of the year award!

We’re absolutely thrilled to announce that Lokalise has been named Webflow’s Tech Partner of the Year! This award celebrates partners building impactful apps and integrations that meaningfully extend the power of Webflow by optimizing performance, streamlining workflows, and elevating the overall user experience. Being named We

Updated on September 15, 2025·Rachel Wolff

Product & News

The report that matters: Customers name Lokalise a market leader in G2’s Fall 2025 report

You can’t beat reviews from real users, which is why we’re delighted to announce that Lokalise has been named as a leader in G2’s Fall 2025 report by our customers. Not only have customers recognized us as a market leader in localization and translation management, they’ve also given us top marks for customer relationships, usability, and implementation. We stood out from the competition in the localization platform category with an outstanding score of 4.7 out of 5

Updated on September 9, 2025·Brittany Wolfe

AI Translation·Product & News

Season 1, Episode 2: AI amnesia, health tech, and why humans are hard to emulate

In this episode of AI Navigators, we sit down with Sasho Savkov, Engineering Manager for the AI/ML team at Lokalise. With a PhD in clinical information extraction and nearly a decade building healthcare solutions, Sasho brings a unique perspective on what’s actually working versus what’s just noise. He challenges one of the biggest assumptions in AI today: that current single-shot learning approaches will lead us to human-level intelligence. His insights rev

Updated on September 9, 2025·Rachel Wolff

AI Translation

RAG vs the buzz: How Retrieval-Augmented Generation is quietly disrupting AI

As a Product Manager leading AI innovations at Lokalise, I’ve been closely following the latest AI news and filtering out the noise that inevitably comes with a revolutionary tech boom. AI has moved incredibly fast since ChatGPT exploded into the mainstream in late 2022, what I like to call ‘the GPT moment’. We’ve seen major model releases roughly every few months, from GPT-3.5 through GPT-4, GPT-4o, and most recently GPT-5 with its integrated reasoning capabilities launched in Au

Updated on September 12, 2025·Adam Soltys

Global Growth & Strategy

Lost in translation: How emojis confuse workers and customers around the world

Emojis feel like they should be a shared language in the digital world, but that’s not always the case. But when 👀 and 🤔 mean different things to different people, it’s easy for well-meaning messages to get misunderstood. To explore how emoji meanings shift across borders, platforms, and generations, we surveyed over 1,000 employees and consumers from the U.S., the U.K., Germany, and Mexico. What we found was that cultural localization isn’t just for product pages and ad campaigns. It

Updated on September 4, 2025·Brittany Wolfe

Localization Best Practices

How to win organic visibility with SEO translation

You’ve meticulously translated your content into French, Spanish, and Arabic. But traffic is still flatlining across all these markets. Why? Because your website is practically invisible to search engines. The problem? You’re translating content only for linguistic and cultural accuracy, not for search engines. SEO translation modifies your content based on how people search and what search engines prefer in a local market. It maintains linguistic accuracy and cultural conte

Updated on August 29, 2025·Shreelekha Singh

Global Growth & Strategy

Why global expansions fail (and how research can save you)

What do Disney, Starbucks, Walmart, Coca-Cola, and eBay have in common? They all stumbled when expanding globally. Despite their huge success in their home market, these companies learned the hard way that what works in one country doesn’t automatically translate to another. As someone with a PhD in behavioral science and psychology, I’ve seen this pattern repeat itself countless times. What’s behind global expansion fails? A lack of proper research before ente

Updated on August 20, 2025·Rebecca Grier

Editor’s picks

Developer Guides & Tutorials

Lokalise articles - Page 6

Editor’s picks

Laravel localization: A step-by-step guide with examples

How to translate languages in Python with Google Translate and DeepL (plus more)

Angular i18n: internationalization & localization with examples

Too Many Tools, Too Little Time: How Context Switching Is Killing Team Flow

We won Webflow’s tech partner of the year award!

The report that matters: Customers name Lokalise a market leader in G2’s Fall 2025 report

Season 1, Episode 2: AI amnesia, health tech, and why humans are hard to emulate

RAG vs the buzz: How Retrieval-Augmented Generation is quietly disrupting AI

Lost in translation: How emojis confuse workers and customers around the world

How to win organic visibility with SEO translation

Why global expansions fail (and how research can save you)

Editor’s picks

Laravel localization: A step-by-step guide with examples

How to translate languages in Python with Google Translate and DeepL (plus more)

Angular i18n: internationalization & localization with examples

Stop wasting time with manual localization tasks.

Launch global products days from now.

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