Globalization vs. localization—two sides of the same coin, right? But when shaping a product or marketing strategy, you might ask yourself: Given the impact of globalization, should I go global, or should I tailor the approach to individual markets? The thing is, it’s not really an either/or situation. It’s about knowing when to think globally and when to adapt locally. An
Localization (or l10n for those in the know) is the term used to describe how businesses adapt products, content, and services for different markets, so they feel truly made to fit.
In a previous article, we were discussing how to work with Lokalise APIv2 and perform common actions, like project creation, task assignment, file upload, and so on. However, in that post we employed regular user tokens to authenticate with the API, which might not always be desirable. In certain cases, your third-party app might need to interact with the API on behalf of multiple use
This month, we’ve launched automatic import and export, moved TM search to the side panel, and released new features for Lokalise Messages for Zendesk Support. These enhancements aim to streamline workflows and potentially reduce translation costs. Plus, you can now filter by key descriptions, project admins can add new users, and more. Read on to get the updates in full 👉<
As part of our Aiming High series, we want to give you a peek behind the curtain to see what life at Lokalise is like and introduce you to some of our incredible team. Our Sales Development Representative (SDR) Team is essential to our growth. They're the ones reaching out to interested companies and educating them on the benefits of Lokalise. This week, we’re speaking to one of our superstar SDRs, Ahmed Faraz, about how he’s helped Lokalise and how Lokalise has helped him.
The world’s top 10 SaaS companies localize their platforms into 17 different languages on average. Companies that invest in new languages grow. And companies that grow invest in new languages: Businesses that use localization services earn
Ask any product manager or CTO at a fast-growing tech company and they’ll tell you exactly how important their developers are to their company’s success. Yet in today’s ultra-competitive employer market, attracting the right DevOps talent is no easy task. And once you’ve got a gifted developer on board, you want to do everything you can to keep them happy, so they keep growing alongside your company and its products. That’s why some of the most ambitious scale-ups around are now selecti
We’ve been busy in April! This month, we’ve introduced custom placeholders, launched the Lokalise + Contentstack integration, and enabled the lexiQA Chrome extension. Plus, don’t forget to sign up for GrowthPulse, our digital event focused on all things growth, taking place on June 1, 2022. Read on to get the updates in full 👉
Localization workflow for your web and mobile apps, games and digital content.
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