Lokalise Blog - All about localization

Editor’s picks

What is Culturalization (And How to Get Started)

Brands can no longer rinse and repeat the same campaigns across different markets. A campaign that goes viral in Paris could alienate or confuse customers in Jakarta. You have to go the extra mile—beyond translations and currency conversions—to become culturally relevant and bond with the local audience. That’s where culturalization comes in. Culturalization shapes your brand through the lens of cultural signals and experiences in a local market. It makes your br

Updated on June 20, 2025·Shreelekha Singh

Website localization boosts conversions, expands global reach, and improves UX. Learn why it’s essential for sales, SEO, and audience trust.

Localization Best Practices

8 Reasons Why Website Localization is Important (+ Examples)

Imagine walking into a store and asking a salesperson for help. But they start talking in a language you don’t understand. You cluelessly try to gesture with your hands, speak slowly in English, and pray that they somehow understand you. But nothing works, and you walk out of the store disappointed. That’s a lot like what your potential customers feel when your business website isn’t localized for their market. They’re confused and frustrated, ultima

Updated on September 2, 2025·Shreelekha Singh

Localization Best Practices

Discover 15 different types of localization (with examples)

So you’re ready to go global. Or maybe you already are global, but something’s not quite clicking with your audience. It might be the words, the layout of your app, the tone of your emails… or all of it. That’s where different types of localization come in. Each one solves a different problem and requires a unique approach. Localizing a website? Not the same as adapting a mobile app. Translating a user manual? Different again. This guide breaks down the key types of localiza

Updated on June 20, 2025·Mia Comic

Developer Guides & Tutorials

What is an SRT file? Subtitle format explained

An SRT file is a plain text file used to add subtitles to videos. It’s one of the simplest and most common formats out there. If you’ve ever turned on captions on a YouTube video, there’s a good chance it was using an SRT file behind the scenes. People use SRT files for all kinds of things: social media clips, online courses, interviews, films, you name it. They’re easy to make, easy to edit, and they work pretty much everywhere without hassle. In this post, we’ll

Updated on June 19, 2025·Ilya Krukowski

Localization Best Practices·Global Growth & Strategy

Boost Your Global Brand with Multimedia Localization

You might have already watched movies, listened to some of the most iconic Disney songs, or played a video game, all of that in your native language. In fact, there is a high chance that some of these experiences were not initially created in your first language. This called is multimedia localization. It is all around us, and it is essential for businesses to make their voices heard worldwide. In this article, you will discover what multimedia localization is, why it matters, how

Updated on June 19, 2025·Lucie Genot

Localization Best Practices·AI Translation

Machine Translation for Your Business: Benefits and Best Practices

Translation is a pivotal action in the globalization strategy for your business. By making your product available in different languages, you potentially reach new audiences that help grow your visibility and your revenue. Machine translation is a popular term, but many questions are often asked around this topic: What is the extent of automatic translation? What is the advantage of machine translation? This article aims to give you all the information you need about machine

Updated on June 19, 2025·Lucie Genot

Applications of machine translation with a robot in the middle and different icons around like a bank, a commerce or a book

Localization Best Practices·AI Translation

The real-world applications of machine translation

Machine translation (MT) is currently being employed in areas like customer support, e-commerce, healthcare, education, government resources, instruction manuals and social media in order to enable multilingual communication in a cost-effective way. While it’s been around for decades, it’s only in recent years that individuals and organizations have started relying on it for their everyday needs. So much so that, according to

Updated on June 16, 2025·Ambra Santoro

Product & News

On the front row at Malmö: 6 trends reshaping localization at LocWorld53

We kicked off LocWorld53 with our first-ever LocWalk, and what an incredible experience it was. A brisk morning walk through the charming streets of Malmö and plenty of conversations with…

Updated on June 16, 2025·Brittany Wolfe

Editor’s picks

Developer Guides & Tutorials

Lokalise articles - Page 10

Editor’s picks

Laravel localization: A step-by-step guide with examples

How to translate languages in Python with Google Translate and DeepL (plus more)

Angular i18n: internationalization & localization with examples

What is Culturalization (And How to Get Started)

8 Reasons Why Website Localization is Important (+ Examples)

Discover 15 different types of localization (with examples)

What is an SRT file? Subtitle format explained

Boost Your Global Brand with Multimedia Localization

Machine Translation for Your Business: Benefits and Best Practices

The real-world applications of machine translation

On the front row at Malmö: 6 trends reshaping localization at LocWorld53

Editor’s picks

Laravel localization: A step-by-step guide with examples

How to translate languages in Python with Google Translate and DeepL (plus more)

Angular i18n: internationalization & localization with examples

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